In tomorrow’s world, not optimizing for mobile is the equivalent of not having a Web presence today. It is essentially ignoring how potential customers want to find you and leaving money on the table.
More and more managers are doing something different to drum up business and are considering nontraditional methods to maximize their spot in the marketplace.
The way people shop for heating and air conditioning services is rapidly changing. Shopping for goods and services is now predominantly done on the Internet. The better the search engine optimization (SEO) or use of keywords on a site the higher Google will list the site on the search results page.
As a contractor in the cooling/heating trade, how do you feel about our company and services being marketed to retail customers via the Internet versus direct mail?