Ever feel like a professional presenter? You know, going into home after home, making a great presentation, watching beaming homeowners nod in agreement, and then they say, “Just leave your quote. We need to think about it.”
Don’t make the mistake of trying to market on the cheap. If you are not going to make your business look like a million dollars, which when done properly does not cost that much extra, don’t bother with marketing at all.
It’s very easy for an HVAC contractor to sit back and complain about how bad things are because the weather hasn’t turned hot yet. The fact is, extreme weather in either direction certainly increases our business.
A customer represents not only a sales transaction completed at a point in time but is also a potential asset for the future. You need to work on that asset if you want to make the best of this new opportunity.
A lost customer means that you cut off a prime source of future sales and referrals. And it’s a loss that carries on for the life of the sales he’s going to give and refer to your competition.
Marketing can be a complicated process, and postcard marketing is no different. It takes a lot of trial and error to get the hang of it. Luckily for you, I have 20 years of firsthand trial and error marketing experience. That means I can tell you the proven ways to get results, so you can avoid the pitfalls most marketers go through.
In this podcast, Joe Crisara, HVAC, plumbing, and electrical service contractor “sales coach” with contractorselling.com, shares HVAC-specific marketing and sales tips designed to help contractors succeed in today’s business environment.
A prospective customer calls and during the sales presentation you give them the price. And they do not buy. Is it over? Not for sales professionals who follow up.
Continuity Programs, a leader in customer relationship marketing, announced that it now offers customized marketing and branded media solutions for home performance contractors. According to the company, it is an adaptation of its program for HVAC contractors.