Articles Tagged with ''Marketing and HVACR''

Distributing promotional items that are related to your services is a great way to remind customers of who you are and what you do. Try giving your customers a freebie that also serves as a helpful resource they won’t want to throw away.

For many of us, the lifetime value of a new customer is high and is worth earning with a unique offer. Your initial sale or service may just be the first step in what may be a long and profitable relationship, if handled correctly. 

If you’re responsible for the advertising and marketing in your company, I’m sure you often take notice of other company’s marketing efforts when you see and hear them. Even when it’s outside of our industry, it’s always interesting to see how other people try to get their phones to ring.

Let your company, every employee, and your website be a mirror held up so the customer can see himself. It’ll reflect nicely upon you and your profits.

Whether it’s air conditioning, plumbing, or any other service, all home service providers want to be listed first when it comes to search engines. Here are some basic tips to ensure that your marketing campaigns are not only getting your company discovered, but are driving the right customers to your website as well.

As the gatekeepers between manufacturers and contractors, distributors are tasked with deciding which new products deserve a place on the shelf and which ones may not appeal to their customers.

Many contractors are adding new products and services that do not fall under the traditional HVAC contracting realm. These products can include everything from generators and tankless water heaters to security systems and pest control, and contractors are reporting a positive response to these non-HVAC offerings.

Aprilaire has announced its Super Bowl Sweepstakes, which will award one Aprilaire contractor and guest an all-expense-paid trip for two to NFL Super Bowl 50 in San Francisco. The prize package is valued at up to $15,000 and includes airfare, hotel accommodations, tickets to the Super Bowl, and numerous hospitality events.

Regardless how many times we marketers have been hung up on, you can’t deny we play a crucial role in a company’s development and the growth of the HVAC supply chain, as a whole.