Bob Janet

Bob Janet is a sales consultant, trainer, speaker, and author of Join The Profit Club. He combines 40 years of experience as owner/operator of professional, retail, manufacturing, and service businesses with teaching and storytelling ability to motivate, educate, and inspire business professionals of all levels and all industries to increase sales and profits. Contact him at 704-882-6100 or Bob@BobJanet.com, or visit www.bobjanet.com.

Articles

ARTICLES

Is It Really All About Price?

If You Think the Majority of Customers/Prospects Leave Looking for a Lower Price, You Are Wrong
Bob Janet
June 9, 2014

It’s all about price, isn't it? That's why every company that sells high-end items is going out of business. But wait a second; they are not going out of business. In fact they are profiting like never before.


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The Importance of Putting a ‘Smile’ in Your Voice

On the Telephone, Your Voice Accounts for 84 Percent of Your Effectiveness
Bob Janet
May 5, 2014

Don’t assume your customers cannot see you when you talk to them on the telephone. Okay, they can’t physically see you, but they can see your attitude. They can see how important you think they are.


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Don’t Market on the Cheap

Your Sales and Reputation Will Suffer
Bob Janet
July 8, 2013
Don’t make the mistake of trying to market on the cheap. If you are not going to make your business look like a million dollars, which when done properly does not cost that much extra, don’t bother with marketing at all.


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Don't Give Up - Follow Up

It Is Not Over Till You Give Up
Bob Janet
April 12, 2013
A prospective customer calls and during the sales presentation you give them the price. And they do not buy. Is it over? Not for sales professionals who follow up.


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Advertising and Referrals: The One-Two Punch of Marketing

Bob Janet
March 7, 2011
There are five great reasons to advertise: 1) To reach new customers; 2) To keep your name before current customers; 3) Because it pays over the long term; 4) To generate traffic; and 5) To increase sales and profits. A great way to maximize sales and profits is to complement your advertising with referral marketing.
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Ways to Double Your Sales

Bob Janet
June 4, 2007
Customers will not just make additional purchases simply because you ask them to. You must show them the value in making additional purchases. And that is easy. All you have to do is show them the benefits they receive from purchasing your products and services.
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Shut up and Take the Money

Bob Janet
March 12, 2007
While shopping one of the big box home store discounters for a client, I watched a perfect example of overselling. When I asked the customer, “Why didn’t you buy that sink?”, she replied, “He would not shut up and sell it to me.”
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