Business Management

“Business Management” articles cover topics ranging from customer service best practices to how to train your HVAC service technicians.

ARTICLES

Provide a Receipt of Your Craftmanship

David Richardson

June 29, 2022

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We rarely buy anything without getting a receipt, except in HVAC. Your customers need to know there is a way for them to receive proof that what they paid for is what you delivered.

What Makes a Great Leader and How to Instantly Spot a Bad One

James Leichter

June 28, 2022

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I don't know how to describe a great leader, but I certainly know one when I see one. Let me offer several things to look for in a great leader as well as how to spot someone who is not.

Should I Pause My HVAC Marketing When Business is Good?

Justin Jacobs

June 24, 2022

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We might not know exactly when the weather will shift, but we do know that it will happen eventually. That’s why marketing should never stop.

The Pandemic Moved The Sales Process Online

Virtual sales calls, online quotes continue to help HVAC contractors connect with customers

Joanna R. Turpin

June 23, 2022

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The pandemic led some contractors to offer alternatives to in-person home visits, such as virtual sales calls or online quotes, which they have found to be very successful.

Tech of the Month — June 2022: Andrew (Lee) Williams of Rogers Heating and Cooling

Williams is recognized as the technician of June 2022

Ted Craig

June 23, 2022

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A friend of Andrew (Lee) Williams’ in Virginia Beach was going to school for HVAC and the job sounded appealing, so he pursued the same field.

Paying Your HVAC Technicians Properly

Kyle Gargaro

June 22, 2022

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For years, the experts have been telling HVAC contractors it is not all about the money when keeping or recruiting good technicians. And they were correct.

Google PPC Can Improve Your HVAC Marketing Strategy

A case study from more than 22,000 Google PPC leads measured to revenue

Jon Torrey

June 21, 2022

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Digital channels can be considered a necessary component of modern HVAC marketing strategies, but most of the business impact is measured with KPIs. Google PPC leads can help increase revenue.

The Case of the Ghost Employee

Hiring turned out to be only the first step

Ted Craig

June 18, 2022

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Finding employees today remains a major challenge for almost all HVAC contractors. But for one commercial firm, the issue was just getting a new employee to show up for his first day.

HVAC Tech Revolution in Full Swing

Economic forces driving deployment of technology, consultant tells HVACR distributors

Matt Jachman

June 17, 2022

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Business columnist Gene Marks talks about technologies that he said are being deployed with increasing frequency at a time when employers can’t fill thousands of jobs.

The Employee Attendance Dilemma

Richard D. Alaniz

June 17, 2022

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Absenteeism has significant and costly effects on a business, but the conversation with employees should not take on an accusatory tone, since most absences are for legitimate reasons.

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