Beyond the Wrench: Building Enterprise Value in Home Services
Branden Dickey shares how Conejo Services grew by investing in structure, leadership, and a multi-trade service model.
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Chris Lollini
Chris Lollini is the owner of Reputation Igniter, an agency built to do one thing exceptionally well: engineer consistent Google Business Profile visibility for HVAC and plumbing companies. With over a decade serving the trades, Chris focuses on what actually matters—visibility that turns into service calls and installs, not marketing theater.
Before founding Reputation Igniter, Chris served in the U.S. Navy as a nuclear engineer, leading reactor mechanical systems in combat-zone deployments, overseeing large-scale HVAC, plumbing, and fluid systems. That background shaped his respect for the trades and his systems-driven approach to local SEO.
Chris is a devoted husband and father of three. When work and family allow, you’ll find him surfing or snowboarding.
https://reputationigniter.com
chris@reputationigniter.com
ARTICLES
Beyond the Wrench: Cody Dampf on Marketing, Operations, and the Basics
With host Chris Lollini
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Guest Column
Before You Chase AI Leads, Fix Your Google Business Profile
Chasing AI leads could cost your HVAC business real customers
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Guest Column
From $700K to $7 Million: How Roy White Built a Servant-Led HVAC Company That Scales Without Breaking Culture
Humility, personal growth, and people-first leadership became the real growth engine at Fixed Right and Guaranteed
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Guest Column
How to Turn One Service Call Into Two Revenue Streams
The fastest growth often comes from expanding what you can solve once you’re already in the home
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Guest Column
How Atticman Raised the Bar, Not Their Headcount, to Build an Elite HVAC Team
Why disciplining talent, monitoring install quality, and shifting from ‘revenue first’ to ‘profit first’ unlocked sustainable growth
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Guest Column
Leading with Authenticity: How Alyssa Rogers Builds a People-First HVAC Company
Why staying true to your identity—and your community—creates healthier, more resilient growth
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