Articles by Chris Lollini

In this episode of Beyond the Wrench, Branden Dickey of Conejo Services shares how the company moved from instinct-driven operations to a more disciplined, structured business model.

Despite the hype around AI search, Google Business Profiles still drive 67% of total contractor revenue 

Roy White’s leadership approach helped guide Fixed Right and Guaranteed from a fragile $700,000 business to $7.3 million in revenue.

“More leads” isn’t always the real bottleneck. 

Atticman shows how a focus on people, processes, and financial clarity transforms an HVAC company into a standard-bearer. 

The same discipline that builds great technicians also builds strong reputations online.

Running a business doesn't solely need to be about growth. 

The kitchen table is no longer the first sales conversation. Google is.

The trades are starving for skilled hands while thousands of veterans are quietly wondering what comes next.