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Home » Authors » Adams Hudson
Adams Hudson

Adams Hudson

Adams Hudson is president of Hudson, Ink, a creative marketing firm for contractors. SNIPS readers can get the free report “How to Stand Out From Your Competition this Holiday Season” by sending their  request to freestuff@hudsonink.com. See other marketing reports at www.hudsonink.com or call (800) 489-9099.

Articles

ARTICLES

Adams Hudson

Profitable Trends in Web Marketing for HVAC Contractors

Let’s get the unprofitable parts of business out of the way first.
Adams Hudson
Adams Hudson
March 26, 2018
No Comments
In regards to websites, some used to say, “Build it, and they will come.” That might’ve been good enough for a field of dreams, but in today’s reality, seemingly everyone over 11 years old has a website.
Read More
Marketing Magic - ACHR

Cutting Through the Marketing Clutter to Fine-tune Your Signal

Nobody is seeing, listening to, or reading your marketing unless you do this…
Adams Hudson
Adams Hudson
January 22, 2018
No Comments
You could’ve attended the recent Direct Marketing Association Conference, spent days and thousands of dollars, and taken pages of notes, but the above was the three-word summary.
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Six months of HVAC marketing tips

Adams Hudson
Adams Hudson
January 15, 2018
No Comments

We work with over 3,000 contractors a year and the No. 1 problem we help solve is “marketing control.” You’re a contractor. You control job flow, costs, time, design and personnel — but you often have no control of the marketing that generates the leads and sales.


Read More
Adams Hudson

Retaining Customers is The Easiest Thing You Can Do to Stay Profitable

Through word-of-mouth advertising, loyal customers can help you gain new customers
Adams Hudson
Adams Hudson
January 8, 2018
No Comments
Sure, everyone wants new and more, but you can find better right where you are. More to the point: Every contractor loves to acquire new customers, but you’ll find more spending at higher levels plus referrals at a fraction of the marketing costs with the customers you already have.
Read More

Email mistakes that are costing you money

Adams Hudson
Adams Hudson
October 5, 2017
No Comments

Mistakes are powerful lesson builders. Email marketing inherently brings mistakes. That’s because it’s free and everyone who can push “send” can use it.


Read More

Tips for retaining residential HVAC customers

Adams Hudson
Adams Hudson
August 7, 2017
No Comments

Some people just know how to strike gold when it comes to customer retention.


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If you want HVAC sales, provide very good service

Adams Hudson
Adams Hudson
April 2, 2017
No Comments

Above all sales strategies and techniques, there is one concept that reigns supreme in the golden halls of selling superstars. It’s not the money. It’s the service.


Read More
Adams Hudson

The Three Marketing Shifts No One Wants to Talk About

The one-way marketing monologue is over.
Adams Hudson
Adams Hudson
January 9, 2017
One Comment
Put the consumer in the role of hero, not the product. Put the contractor in the role of wizened guide to getting the consumer what they want and watch people respond.
Read More

Ensuring the HVAC system sales keep coming

Adams Hudson
Adams Hudson
January 7, 2017
No Comments

The never-ending cycle is supposed to work like this: Customers lead to an endless stream of purchases and referrals, which lead to another endless stream of even more purchases and referrals from their referrals.


Read More
Adams Hudson

My Two Cents: Get Hip on the Strip

I’ll be at Service World Expo in Vegas this fall, and you should be, too
Adams Hudson
Adams Hudson
August 29, 2016
No Comments

Doing the little things matters. It’s easier than rebuilding a town. Make these part of your culture and the payoff will be strong.


Read More
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