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Home » Authors » Adams Hudson
Adams Hudson

Adams Hudson

Adams Hudson is president of Hudson Ink, a creative marketing firm for contractors. See other marketing reports at www.hudsonink.com or call 800-489-9099.

Articles

ARTICLES

Adams Hudson

Profitable Trends in Web Marketing for HVAC Contractors

Let’s get the unprofitable parts of business out of the way first.
Headshot hudson adams
Adams Hudson
March 26, 2018
No Comments
In regards to websites, some used to say, “Build it, and they will come.” That might’ve been good enough for a field of dreams, but in today’s reality, seemingly everyone over 11 years old has a website.
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Marketing Magic - ACHR

Cutting Through the Marketing Clutter to Fine-tune Your Signal

Nobody is seeing, listening to, or reading your marketing unless you do this…
Headshot hudson adams
Adams Hudson
January 22, 2018
No Comments
You could’ve attended the recent Direct Marketing Association Conference, spent days and thousands of dollars, and taken pages of notes, but the above was the three-word summary.
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Adams Hudson

Retaining Customers is The Easiest Thing You Can Do to Stay Profitable

Through word-of-mouth advertising, loyal customers can help you gain new customers
Headshot hudson adams
Adams Hudson
January 8, 2018
No Comments
Sure, everyone wants new and more, but you can find better right where you are. More to the point: Every contractor loves to acquire new customers, but you’ll find more spending at higher levels plus referrals at a fraction of the marketing costs with the customers you already have.
Read More
Adams Hudson

The Three Marketing Shifts No One Wants to Talk About

The one-way marketing monologue is over.
Headshot hudson adams
Adams Hudson
January 9, 2017
One Comment
Put the consumer in the role of hero, not the product. Put the contractor in the role of wizened guide to getting the consumer what they want and watch people respond.
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Adams Hudson

My Two Cents: Get Hip on the Strip

I’ll be at Service World Expo in Vegas this fall, and you should be, too
Headshot hudson adams
Adams Hudson
August 29, 2016
No Comments

Doing the little things matters. It’s easier than rebuilding a town. Make these part of your culture and the payoff will be strong.


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Adams Hudson

Marketing Magic: Secrets Online Giants are Hiding in Plain Sight

Contractors are poised to use marketing methods previously reserved for billionaires
Headshot hudson adams
Adams Hudson
June 13, 2016
No Comments

In this very modern marketing age, you are not in the contracting business. You are a marketer of contracting services. The closer you adhere to that definition, the better both parts of your business will get.


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Adams Hudson

Marketing Magic: 2016 HVAC Marketing Trends

The new normal has taken over the old normal
Headshot hudson adams
Adams Hudson
March 7, 2016
No Comments

Pick a trend, any trend, and hop on board. Or, you can wait for everyone else to start doing it and play catch up — your choice. By being proactive, you can divert more traffic, capture more eyeballs and leads, and slowly cause your competitors to lose relevancy and cool points, which isn’t a bad trend either.


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Adams Hudson

Marketing Magic: What Most Contractors Do that Drive Their Customers Crazy

How to avoid the common irritating habits that drive them away
Headshot hudson adams
Adams Hudson
January 25, 2016
No Comments

Ever wonder why the most irritated people always call you? Actually, it could have less to do with you than it does with the kind of contracting business you operate. (Plus, there’s actually good news in the call, which we’ll cover in a moment.)


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Adams Hudson

Marketing Magic: Why Your Social Media Marketing is Suffering — and How to Fix It

Take the necessary steps to improve your company’s social standing
Headshot hudson adams
Adams Hudson
December 14, 2015
No Comments

According to word-of-mouth and social-marketing expert Gary Spangler, most businesses do social media wrong. Follow these rules to make sure you don’t fall into a social media trap.


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Adams Hudson

Marketing Magic: It’s All About Me — Not You

Market appropriately and the profits will reflect your efforts
Headshot hudson adams
Adams Hudson
October 26, 2015
No Comments

Let your company, every employee, and your website be a mirror held up so the customer can see himself. It’ll reflect nicely upon you and your profits.


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View All Articles by Adams Hudson
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