There’s a lot riding on a website that’s working for a business. It has to convey brand and professionalism, communicate the right message, and engage visitors. Every detail plays a role, from the logo to the text to the design and functionality.
Many contractors (and big-box stores) try to grab customers’ attention by advertising the ubiquitous $29 tune-up. So is the $29 tune-up an effective marketing tool that can be used to beef up the customer base? Or is it a pernicious practice that lowers the bar for the HVAC industry? It all depends on your outlook.
To aid contractors seeking to enter the IAQ market, manufacturers offer a full array of tools to assist in the marketing and selling of products and systems to the homeowner during replacement sales, service calls, and scheduled maintenance visits. This guide provides a sampling of the resource materials and assistance available.
Uponor North America named Charlie Harte as general manager of Canada. Harte will be responsible for sales and marketing leadership of the Uponor Canadian business.
There are many ways that HVAC contractors can market high-end furnaces to consumers, either by emphasizing the quality and uniqueness behind the name brand or by pointing out the many high-tech features that homeowners hear so much about.
Do you want to know which marketing techniques are working to generate leads now? You might be surprised to find out that the Internet has not taken over the world, yet.
Nortek Inc., a leading global manufacturer of branded residential and commercial ventilation, HVAC, and technology products, announced that Almon C. Hall III, Kevin W. Donnelly, and Edward J. Cooney have each been promoted to the position of senior vice president of Nortek.
What type of deal is best to offer in a marketing campaign? Is it best to offer free or discounted products? A prize offer? Or is it best just to explain the features or benefits of the equipment you sell or services you offer?