Ben Landers

Google has made some serious changes recently and more are on the way. You can use these changes to your advantage or you can fall behind those that do. Which choice will you make?

Despite the fact that Mobilegeddon has come and gone, there are still plenty of sites that are not mobile friendly. This means there’s a great opportunity for savvy HVAC contractors of all sizes to get a jump on their competitors. 

Once you grow to a certain size and invest in a few additional trucks, hire some techs, maybe hire a helper or two, and bring in a couple office/administrative folks, suddenly you find no matter how good you are, referrals and repeat business just isn’t enough to keep everyone busy. You need more leads — like, yesterday.

I can’t get over how many HVACR contractors place social media icons prominently at the top of their sites — often next to their phone numbers or the schedule-an-appointment button. Why would you pay money to bring prospects to your website only to direct them to the world of endless distractions that is Facebook, Twitter, etc.?

Using data to make increasingly smarter marketing decisions goes beyond simply collecting a bunch of statistics and putting them into a pretty report. 

The most important measure of SEO success is revenue and gross profit from organic search.