Marketing and hvacr - Articles - Page 46

Oct. 29, 2013: Mudlick Mail Expands Service to HVAC Businesses Nationwide

Company Offers a Turnkey Suite of Direct Mail Services

October 29, 2013

Direct mail provider Mudlick Mail announced that it is making its marketing campaigns available to HVAC businesses nationwide. After serving a small segment of the market for several years, the company is launching a campaign to market its offerings to HVAC professionals across the country.

Marketing Magic: The X Factor in Your Marketing

The Importance of Customer Retention Marketing

Adams Hudson

October 21, 2013

If you’ll practice the rare art of “active” customer retention, a lot of good things can happen. This is already known by a small, well-rewarded group of contractors who’ve held a tight lid on this weapon as long as they could.

Oct. 18, 2013: HVAC Winterization Marketing to be Discussed in New Webinar

Shows Why Winterization/Seasonal Campaigns Produce Leads for HVAC Contractors

October 18, 2013

PostcardMania, a direct mail marketing firm, has announced that CEO Joy Gendusa will be presenting a webinar on how to conduct an effective HVAC winterization marketing campaign on Oct. 30 from 2 to 3 p.m. EDT.

Metro, Rural Marketing Are the Same, Only Different

Similar HVAC Tasks, Different HVAC Angles

Matt Bishop

October 14, 2013

Whether you’re selling to a smaller rural audience, or canvassing a metro area filled with millions of people, marketing details and strategies can be quite different.

Marketing Magic: The Simple Task of Selling

Courting Your Customers for Continued HVAC Sales

Adams Hudson

August 19, 2013

Many people perceive selling as simply a task of persuading someone to buy something. Yet, if it were that simple, everyone would be a success, right?

He Said/She Said: Science of Building Sales Relationships

Considering the Role of the Head and Heart in HVAC Sales

Sharon Roberts and Weldon Long

August 12, 2013

Although they come from different backgrounds, Sharon and Weldon have developed a professional relationship that uniquely expands the synergy of their differences.

Measure Your Results

Kyle Gargaro

August 12, 2013

Just because the shoe fits, doesn't mean you have to wear it.

Your Customers Are Going Mobile — So Should Your Marketing

Ensuring Online Offerings Are Accessible on Mobile Devices

Court Cunningham

August 9, 2013

According to Google’s own data, every month there are several hundred thousand searches on mobile devices related to HVAC contractors, a/c or heating repair, and installation. These searches could mean a lot of new customers for your local business.

Marketing Magic: Close More Sales this Summer

Foolproof Methods for Eliminating Consumer ‘Stalls’

Adams Hudson

July 15, 2013

Ever feel like a professional presenter? You know, going into home after home, making a great presentation, watching beaming homeowners nod in agreement, and then they say, “Just leave your quote. We need to think about it.”

Don’t Market on the Cheap

Your Sales and Reputation Will Suffer

Bob Janet

July 8, 2013

Don’t make the mistake of trying to market on the cheap. If you are not going to make your business look like a million dollars, which when done properly does not cost that much extra, don’t bother with marketing at all.