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Home » Marketing and HVACR

Articles Tagged with ''Marketing and HVACR''

Overcoming Bad Reviews: How to Protect Your Small Business Online

Tech Experts Offer Four-Step ‘Reputation Marketing’ Solution
October 8, 2012
It happens all the time: The hard-working crew at a small business loses customers thanks to the sour grapes of one person. It could be a disgruntled employee, an angry customer, or even a competitor. But as damaging as a bad review can be, positive reviews can be equally constructive.


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Celebrate Self-Promotion Month with 3 Top Marketing Tips

Cherie Preville
September 25, 2012
September is Shameless Self-Promotion Month. Now, I don't actually think that you should shamelessly promote your company this or any other month, but it might be a good time to take a look at your marketing and promotion plan.


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Marketing Yourself as a Green Company

Cherie Preville
September 24, 2012
You feel your company is more green than it used to be, so now what do you do with that information? The NEWS spoke with two contractors whose companies perform both commercial and residential work about green marketing and promotion of their business.


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An Argument for Direct Mail in the HVAC Industry

Joy Gendusa
September 13, 2012
For HVAC professionals, there will always be a debate as to which is the “best” marketing strategy to promote your business. Here are my three reasons why direct mail is your best option for lead generation.


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The Lost Art of HVACR Branding

Angela Harris - The ACHR News
Angela D. Harris
August 13, 2012
It’s likely that you have a solid advertising campaign, but the question is, “What’s its focus?” Is it focused on branding or is it focused on products and service? What’s the difference? The difference is in memory retention.


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Contractor Services: Aug. 13, 2012

August 13, 2012
Hudson Ink welcomes four new team members.


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Staying Connected to Your Customers in This Digital Age

Michael O'Grady
July 24, 2012
Joe Girard made the Guinness Book of World Records as the all-time record holder for automobile sales. He did it by creating lasting relationships with his clients by staying connected with them. There are many ways to stay connected with your customers, especially in this digital age.


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Wolf Steel Welcomes New Account Manager

July 23, 2012
Wolf Steel Ltd. recently announced the appointment of Andrew Gabura as account manager for the GTA Southwestern Ontario region, representing both the Napoleon® and Continental® heating and cooling brands.


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Contest Winner Announced

July 2, 2012
JB Industries recently awarded Rick Thrasher of RES Air Conditioning, Henderson, Texas, as the winner of its “Pump Your Ride” promotion.


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How to Get HVAC Jobs Consistently

Joy Gendusa
June 26, 2012

Stop worrying about slow seasons and integrate your marketing to generate revenue year-round.


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