Joy Gendusa

Joy Gendusa is the founder and CEO of PostcardMania, a marketing firm specializing in direct mail. She is the author of The Ultimate Postcard Marketing Success Manual and offers free samples to all HVAC contractors interested in postcard marketing. Find Joy on Google+.

Pay Per Click for HVAC Pros - Part 3

Navigating AdWords’ Targeting Settings

Joy Gendusa

August 19, 2014

I’ve heard from a number of HVAC professionals that they would love to understand how to navigate AdWords and make pay per click (PPC) a valuable marketing option for them, so this is the last article in a three-part series where I break it down for you and show you how to do that.

Pay Per Click for HVAC Pros - Part 2

Five Tips to Lower Your Cost Per Click

Joy Gendusa

July 23, 2014

I’ve heard from a number of HVAC professionals that they would love to understand how to navigate AdWords and make pay per click (PPC) a valuable marketing option for them, so this is the second article in a three-part series where I break it down for you and show you how to do that.

Yes, Pay Per Click Does Work for HVAC Pros

And Why It Didn’t Work for You

Joy Gendusa

June 24, 2014

Pay per click (PPC) is a pretty complicated system. No way around it. That’s why I’ve written this three-part series to help you understand how to navigate Google AdWords and turn PPC into a valuable marketing option for your HVAC business.

The HVAC Professional’s Recipe for More Spring Sales

Joy Gendusa

March 18, 2014

Mix a direct mail campaign with automatic Google follow-up and leads will flow seamlessly from one to the other. The key is using DirectMail2.0.

The Big Three: Direct Mail Marketing Fundamentals to Get Results Fast

How to Get Ultimate Postcard Marketing Results for Your Small Business

Joy Gendusa

May 6, 2013

Marketing can be a complicated process, and postcard marketing is no different. It takes a lot of trial and error to get the hang of it. Luckily for you, I have 20 years of firsthand trial and error marketing experience. That means I can tell you the proven ways to get results, so you can avoid the pitfalls most marketers go through.

An Argument for Direct Mail in the HVAC Industry

Joy Gendusa

September 13, 2012

For HVAC professionals, there will always be a debate as to which is the “best” marketing strategy to promote your business. Here are my three reasons why direct mail is your best option for lead generation.

How to Integrate Google and Direct Mail to Market Your HVAC Business

Joy Gendusa

August 10, 2012

Business owners have been using direct mail for a long time. But these days, many prospects are searching online to find HVAC contractors and manufacturers. Does this mean you should give up on direct mail and focus on online search marketing? No! But also yes.

How to Get HVAC Jobs Consistently

Joy Gendusa

June 26, 2012

Stop worrying about slow seasons and integrate your marketing to generate revenue year-round.

On Demand As AI workloads and high-density computing push traditional cooling methods to their limits, the data center industry is accelerating the adoption of next-generation HVAC technologies.

In this session, we will cover how to design VRF systems for the U.S. market using new A2L refrigerants. These systems provide an advanced zoning solution by using inverter technology to deliver precise heating and cooling control across multiple zones and spaces.

Joy Gendusa

ARTICLES

Pay Per Click for HVAC Pros - Part 3

Pay Per Click for HVAC Pros - Part 2

Yes, Pay Per Click Does Work for HVAC Pros

The HVAC Professional’s Recipe for More Spring Sales

The Big Three: Direct Mail Marketing Fundamentals to Get Results Fast

An Argument for Direct Mail in the HVAC Industry

How to Integrate Google and Direct Mail to Market Your HVAC Business

How to Get HVAC Jobs Consistently

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