ACWORTH, Ga. — Direct mail provider Mudlick Mail announced that it is making its marketing campaigns available to HVAC businesses nationwide. After serving a small segment of the market for several years, the company is launching a campaign to market its offerings to HVAC professionals across the country.

Mudlick Mail said its goal is to use its targeted approach to help HVAC companies reduce the seasonal nature of their business and capitalize on pent-up demand for their services.

“Mudlick Mail is uniquely-positioned to help HVAC companies take advantage of recent industry shifts. After experiencing revenue decreases because of the poor housing market and weak construction activity, HVAC professionals are anticipating significant increases in business,” said Tim Ross, president. “We can help these companies identify the best audience for their services and help them distinguish themselves from the competition with compelling offers sure to drive sales.”

The company said its marketing campaigns are developed using in-depth market research, allowing clients to focus on customers by income, geographic area, and other key demographic details. The company also provides a turnkey suite of direct mail services to reach customers, including postcard design, printing, listing services, postage, delivery, and tracking analysis for one flat fee.

The company also offers a database-matching program that gives clients the ability to see where their customers are coming from and better judge the results of their campaigns.

In addition to helping HVAC contractors craft compelling offers, Mudlick Mail provides the flexibility to mail low quantities and doesn’t tie clients to long-term contracts. The company is offering new HVAC clients $250 off their first order.

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Publication date: 10/28/2013

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