For many service businesses, marketing is broken. Service business owners should be in the business of marketing, but they often barely give their marketing enough thought. They should be strategic about their marketing, but, instead, they spend more time putting out staffing fires or dealing with less important issues.

The digital revolution long ago arrived and transformed the world, but 171 billion pieces of physical mail in the U.S. alone is no small number. Print media still exists, and, in some cases, is still thriving.

Mix a direct mail campaign with automatic Google follow-up and leads will flow seamlessly from one to the other. The key is using DirectMail2.0.

Stop worrying about slow seasons and integrate your marketing to generate revenue year-round.