CLEARWATER, Fla. — PostcardMania, a direct mail marketing firm, has announced that CEO Joy Gendusa will be presenting a webinar on how to conduct an effective HVAC winterization marketing campaign on Oct. 30 from 2 to 3 p.m. EDT.

The webinar will cover:

• Marketing overview — Why winterization/seasonal campaigns produce leads for HVAC contractors.

• The three most important parts of any direct mail campaign.

• How to generate leads with direct mail – 10 proven elements to produce consistent returns.

• Lead capture and your website — The six elements every effective HVAC website must have to capture leads.

• Follow-up — Why it is important and how to incorporate email marketing and Google online follow-up with your campaign for the best results.

For more information and to register, click here.

Publication date: 10/14/2013

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