The webinar will cover:
• Marketing overview — Why winterization/seasonal campaigns produce leads for HVAC contractors.
• The three most important parts of any direct mail campaign.
• How to generate leads with direct mail – 10 proven elements to produce consistent returns.
• Lead capture and your website — The six elements every effective HVAC website must have to capture leads.
• Follow-up — Why it is important and how to incorporate email marketing and Google online follow-up with your campaign for the best results.
For more information and to register, click here.
Publication date: 10/14/2013