Articles Tagged with ''Marketing and HVACR''

Fujitsu General America Names Andrew Armstrong Vice President of Sales and Marketing

Armstrong will play an integral role in the introduction of unitary products

February 13, 2017

Armstrong comes to Fujitsu General America after a long tenure at Johnson Controls Inc., where he served in several sales and marketing functions, most recently as vice president of sales and marketing, VRF/DFS, where he was responsible for starting the VRF business in North America, and he served on multiple teams including the channel management team and the global commercial leadership council.

Winsupply Names Roland Gordon New Chief Executive Officer

Jack Johnston to retire but remains on board of directors

February 10, 2017

Winsupply Inc., a supplier of residential and commercial construction and industrial supplies and materials, announced Roland Gordon has been named chief executive officer of the company.

The Recipe for Success: Consistency, Honesty, and Trustworthiness

My message is rather simple

Butch Welsch

January 30, 2017

Putting out false and/or misleading advertising may show some short-term benefits to your company, but, in the long run, you are damaging both yourself and the industry.

Social Media Connects Contractors with Clients

Turn your online networks into communities

Amy Al-Katib

January 23, 2017

Welcome the New Year by allowing social media to turn your clients into friends and followers who “like” and “share” your stories within your community and across the globe.

SEO Is Not Dead

Search engine ranking is the ultimate form of inbound lead generation.

Frank Motola

January 16, 2017

What better way to attract potential customers for a business than to rank at the top of Google, Bing, and Yahoo for its products and services. Ranking organically in search engines is the ultimate form of inbound lead generation. Can you imagine how much new business could be generated if your business ranked on the top of Google for “air conditioning” or “heating?”

The Three Marketing Shifts No One Wants to Talk About

The one-way marketing monologue is over.

Adams Hudson

January 9, 2017

Put the consumer in the role of hero, not the product. Put the contractor in the role of wizened guide to getting the consumer what they want and watch people respond.

Differentiate Yourself to Win

Avoid the commodity marketing trap

Greg Mazurkiewicz

December 5, 2016

A commodity approach for manufacturing is good. On the other hand, a commodity approach for marketing is bad. If the consumer views your product as a commodity, your product is just the same as anybody else’s product, and the consumer buys on price alone. The key is to differentiate yourself.

The Do’s and Don’ts of Truck Wraps

Having a logo is a start, but it’s not enough

November 7, 2016

There is a right way and wrong way to approach the truck wrap, and it all starts with the logo.

The Importance of Mobile in Your Marketing Strategy

Sophorn Chhay

October 18, 2016

You have a sales team that is driven to increase leads and boost sales for your company. However, you can be doing a lot behind the scenes to help increase their effectiveness and cultivate long term loyal customers for your brand.

Advertising: Do It Right - Clean and Tight

Your ads need focus and the consumer needs to understand and buy into your pitch

Greg Mazurkiewicz

October 10, 2016

In reading a recent article by The NEWS’ long-time refrigeration columnist, Joe Marchese, titled “Ice Breaker: Do It Right - Clean, Dry, and Tight,” I realized that two out of three of those items apply to advertising. Clean and tight are essential to do it right.

On Demand As AI workloads and high-density computing push traditional cooling methods to their limits, the data center industry is accelerating the adoption of next-generation HVAC technologies.

In this webinar, we'll outline how top contractors are turning every conversation into predictable revenue by coaching every comfort advisor visit, not just the ones a manager rides along on.