Articles Tagged with ''Marketing and HVACR''

Protecting Your Brand: HVAC Contractors Need to Be Aware

January 29, 2018

In the increasingly competitive HVAC installation and repair market, contractors and small business owners are always searching for a way to gain an edge on their rivals.

Connecting HVACR with Digital Coupons

Mike Weil

January 22, 2018

I may be coming at this late in the game, but a recent article I read online opened my eyes to the whole digital coupon phenomenon. This is the use of the internet to offer deep discounted coupons and vouchers for products and services to a ton of potential customers.

Cutting Through the Marketing Clutter to Fine-tune Your Signal

Nobody is seeing, listening to, or reading your marketing unless you do this…

Adams Hudson

January 22, 2018

You could’ve attended the recent Direct Marketing Association Conference, spent days and thousands of dollars, and taken pages of notes, but the above was the three-word summary.

Retaining Customers is The Easiest Thing You Can Do to Stay Profitable

Through word-of-mouth advertising, loyal customers can help you gain new customers

Adams Hudson

January 8, 2018

Sure, everyone wants new and more, but you can find better right where you are. More to the point: Every contractor loves to acquire new customers, but you’ll find more spending at higher levels plus referrals at a fraction of the marketing costs with the customers you already have.

HVAC Contractors Say, ‘Yes,’ to YouTube

InYouTube videos help contractors build positive reputations by demonstrating their skills

Samantha Sine

December 18, 2017

In a world that looks to the internet for answers on a daily basis, it’s no wonder the HVAC industry has decided to enter the video uploading game.

AMCA Welcomes Clawson, Arnold to Association Team

Robb Clawson and Scott Arnold bringing extensive marketing and editorial experience to AMCA’s association team

December 18, 2017

Clawson joins AMCA as the associate director of marketing and communications, and Scott Arnold joined AMCA in August as manager of industry content.

Will Young

December 13, 2017

Marketing an HVAC company is a continuous process that, by its nature, is never finished. Whether it’s the season of the year or the state of the economy, internal and external factors will shape the way you promote your business to your target audience. However, there is one facet of your marketing strategy that should remain constant: Your business may grow and your customer base may evolve, but your core message will stay the same.

HVAC Contractors Strive to Give Their All this Fall

Shoulder seasons allow contractors to train, plan, and more

Joanna R. Turpin

October 30, 2017

There is no right or wrong way to approach shoulder seasons, but most contractors find that having a plan in place helps them make the most of the slower times.

Dominate Your Competition with a Catchy Jingle

Are you utilizing the power of an effective jingle?

Samantha Sine

October 16, 2017

In my opinion, you recommend what you hear and what you know. It’s called top-of-mind awareness, and every business wants it. So, what’s an easy way to get it? By sticking out. And how can you stick out? With a catchy jingle.

HARDI Marketing and Sales Optimization Conference Breaks Attendance Record

Tom Peric

October 12, 2017

HARDI’s Marketing and Sales Optimization Conference at the Marriott Courtyard in Philadelphia, Sept. 17 to 19, broke an attendance record for all previous focus conferences with 236 attendees, highlighted by 108 distributors, 106 suppliers and five independent reps.

On Demand As AI workloads and high-density computing push traditional cooling methods to their limits, the data center industry is accelerating the adoption of next-generation HVAC technologies.

In this webinar, we'll outline how top contractors are turning every conversation into predictable revenue by coaching every comfort advisor visit, not just the ones a manager rides along on.