Marketing and hvacr - Articles - Page 30

Rainman Creative: Marketing Service

November 5, 2018

Features include waitlists, mobile coupons, instant alerts, auto response, and text messaging.

Can Closing HVAC Sales Get Any Easier?

Short answer: Yes. Longer answer: Still yes. Here’s how that works ...

Justin Jacobs

October 22, 2018

Customer retention marketing bolsters your marketing plan with the easiest strategies you can put to use to bring in sales for your contracting business. Need a reminder why that’s a good thing?

Marketing for HVAC Success Doesn’t Have to Be So Complicated

It’s as simple as creating a budget and a plan and measuring the results

Scott Smith

October 8, 2018

Gone are the days of throwing your name into the phone book of your choice in your area or putting your number on the side of a truck and watching the phones light up. In today’s ever-evolving world, the complexity of marketing seems to grow every day.

Pamela Sims Promoted to Motion Industries’ Vice President of Marketing

Sims most recently served as the company’s director of marketing

September 21, 2018

A graduate of the University of Alabama at Birmingham, Sims joined Motion Industries in 2004, starting in market research.

David Squires (left), president, Online-Access, and his brother, Daniel Squires (right), president, Vincent’s Heating & Plumbing in Port Huron, Michigan, are business partners and friends. - The ACHR News

Symbiosis in Action: One Family, Two Complementary HVAC Businesses

Vincent’s Heating & Plumbing and Online-Access enjoy a mutually beneficial partnership

Nicole Krawcke

September 17, 2018

It’s not out of the ordinary for an HVAC contracting company to share a building with another business; however, in this case, both businesses share equal ownership by the Squires brothers.

Brand Ambassadors Show an HVAC Company’s True Colors

Service techs and the trucks they drive reflect on your company

Angela D. Harris

September 17, 2018

While driving into work after rejoining The NEWS team, I was formulating story ideas when suddenly I noticed an HVAC truck in front of me — basically white with simple information. I snapped a photo and continued driving to the office. (Please don’t send me letters about distracted driving; I was stopped at a light.)

Know Thy Customers’ Preferences and Give Them the Gift of Choice

Ryan Kiscaden

September 17, 2018

The digital age reinforces two timeless messages of marketing. First, know your audience, and second, allow them to respond to you in the manner they prefer. Offer options.

Compelling Offers are the Key to Customer Retention

Lucas McAlpin

September 10, 2018

As a contractor, you spend a lot of money to bring new customers to your businesses. You have to worry about the intricacies of marketing and advertising, and you try your best to treat every customer like gold…until you don’t.

HVACR Distributors Are Becoming Faster, More Authentic Via Differentiation

Demographics Do Not Equal Desire

Matt Plughoff

August 31, 2018

Distributors can create a market advantage for themselves and their customers by responding to shifts in consumer behaviors as well as providing marketing and advertising options that are aligned with current trends.

Creating Product Differentiation with New Connective Reward Program Technology

In today's economic reality, HVACR distribution companies must utilize new business strategies to thrive

Steve Damerow

July 5, 2018

As behavioral psychologists noted in an article published on National Center for Biotechnology Information, “the subjective value of a reward decreases with increasing delay to its receipt.”