Jacobs| ACHR News

Justin Jacobs

Justin Jacobs is a marketing coach with Hudson Ink, a national marketing firm for contractors. Want help building a retention plan that runs automatically? Hudson,Ink has proven systems that keep you connected and top-of-mind. To request your complimentary Customer Retention Kit by emailing a polite request to freenewsstuff@hudsonink.com or by calling 800-489-9099. Be sure to follow Hudson,Ink on Facebook and LinkedIn for more marketing tips and tricks.

Customer Retention Starts at the Front Door

Justin Jacobs

April 12, 2025

Contractors lose 11% of their base yearly, but there's a surprisingly simple solution.

What Do People Want from You?

Justin Jacobs

January 15, 2025

Creating a genuine human connection with customers can help HVAC contractors dominate their market.

How HVAC Contractors Can Get a Plan in Place

Five-year plan to fail

Justin Jacobs

July 9, 2024

A lack of vision and planning is keeping many contractors from succeeding.

Success Isn’t Magic — It’s Goals and Planning

In order to achieve success, you have to plan for it

Justin Jacobs

January 7, 2024

Putting a strategy appointment on the books for 2024 will help contractors ensure that their business is heading in the direction they want it to go.

Customer Retention: Relationships Are the Goal

The three most important words of business success are retention, retention, and retention

Justin Jacobs

October 16, 2023

If the only time customers are hearing from you is when you’re asking them to buy, then it won’t be long before the relationship (if I can even use the word here) will be seen as one-sided and predatory.

HVACR Customer Retention: Loyalty Leads to Long-Term Relationships

Loyalty can’t be bought; it must be earned

Justin Jacobs

June 24, 2023

Seventy homes per 1,000 in your database leave each year because they felt like you didn’t care enough about their business to warrant a second call.

HVAC Marketing: Don’t Let Your Pocket Get Picked

At the end of the day, marketing is about trust on both ends

Justin Jacobs

April 6, 2023

There are plenty of good, ethical marketing options still out there, but how does a contractor know which to trust and which will simply pick their pockets?

HVAC Contractors: Don’t Ignore the Customer at the Door

Justin Jacobs

September 28, 2022

Reality strikes us pretty hard when we realize that most incoming leads a business receives are wasted. Are we asking for more customers while ignoring the one standing at the door, wanting to buy?

Should I Pause My HVAC Marketing When Business is Good?

Justin Jacobs

June 24, 2022

We might not know exactly when the weather will shift, but we do know that it will happen eventually. That’s why marketing should never stop.

Simple Answers Inadequate for Complicated Contractor Problems

Justin Jacobs

April 23, 2022

Don’t let yourself or some smooth-talking salesman rush you into signing anything before your own specific needs have been properly analyzed.

On Demand As AI workloads and high-density computing push traditional cooling methods to their limits, the data center industry is accelerating the adoption of next-generation HVAC technologies.

Justin Jacobs

ARTICLES

Customer Retention Starts at the Front Door

What Do People Want from You?

How HVAC Contractors Can Get a Plan in Place

Success Isn’t Magic — It’s Goals and Planning

Customer Retention: Relationships Are the Goal

HVACR Customer Retention: Loyalty Leads to Long-Term Relationships

HVAC Marketing: Don’t Let Your Pocket Get Picked

HVAC Contractors: Don’t Ignore the Customer at the Door

Should I Pause My HVAC Marketing When Business is Good?

Simple Answers Inadequate for Complicated Contractor Problems

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