Articles by Justin Jacobs

A lack of vision and planning is keeping many contractors from succeeding.

Putting a strategy appointment on the books for 2024 will help contractors ensure that their business is heading in the direction they want it to go.

If the only time customers are hearing from you is when you’re asking them to buy, then it won’t be long before the relationship (if I can even use the word here) will be seen as one-sided and predatory.

Seventy homes per 1,000 in your database leave each year because they felt like you didn’t care enough about their business to warrant a second call.

There are plenty of good, ethical marketing options still out there, but how does a contractor know which to trust and which will simply pick their pockets?

Reality strikes us pretty hard when we realize that most incoming leads a business receives are wasted. Are we asking for more customers while ignoring the one standing at the door, wanting to buy?

We might not know exactly when the weather will shift, but we do know that it will happen eventually. That’s why marketing should never stop.

Don’t let yourself or some smooth-talking salesman rush you into signing anything before your own specific needs have been properly analyzed.