Articles Tagged with ''Marketing and HVACR''

In regards to websites, some used to say, “Build it, and they will come.” That might’ve been good enough for a field of dreams, but in today’s reality, seemingly everyone over 11 years old has a website.

Regardless of the nature of your business, being seen on the internet is a highly recommended way to getting more calls from paying customers.

Social media and search engine optimization (SEO) are major players in the marketing game for any industry. According to Internet Live Stats, the number of daily searches on Google is 3.5 billion, equating to 1.2 trillion searches per year worldwide.

Human beings are inundated with different forms of marketing and advertising on a daily basis. Whether it’s hearing an ad on a morning talk radio station, watching a commercial during a television broadcast, or viewing an ad to move forward a level in an app, marketing is everywhere.

Be it flyers, email blasts, print ads, etc., there are a lot of components involved when it comes to marketing. It can be overwhelming to decide what is and isn’t effective, which is why manufacturers are trying to make the process easier on contractors.

Good customer service is vital for any HVACR company looking to experience business success. Time management is key, customer-friendly explanations are valued and following up after job completion goes a long way. But what about call handling?

We’ve all made New Year’s resolutions — or at least most of us have. In fact, 41 percent of Americans regularly make New Year’s resolutions, according to statisticbrain.com. And, for various reasons, 42 percent fail to achieve their goal.

Chad Setchell, president of Mobile, Alabama-based Hansen Heating & Air, never thought he’d see his company’s logo attached to another HVAC contracting company — but he was wrong.