Nicole Krawcke

Nicole Krawcke is Web Editor for The NEWS. She joined BNP Media in 2014 and most recently served as Business Management Editor of The NEWS. She can be contacted at 248-244-6475 or nicolekrawcke@achrnews.com. Nicole is responsible for posting online exclusive content, including Extra Edition, Breaking News, Manufacturer Reports, and more; producing The NEWS' multiple eNewsletters; and contributing to the print edition. She has eight plus years of writing and editing experience and holds a bachelor’s degree in Journalism from Michigan State University.

A Beginning HVAC Tech’s Guide for Understanding Superheat

Its oftentimes the most confusing measurement taken in the field

Nicole Krawcke

April 8, 2019

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Much like subcooling, understanding and calculating superheat can be somewhat difficult for newbie technicians.

Tiana Maclin, marketing specialist, Regal Beloit, demonstrates the Genteq Electrand Wand for the Ensite motor. - The ACHR News

Regal Beloit Highlights FER Compliance With New Products

Genteq Ensite motor recognized at innovation awards

Nicole Krawcke

February 25, 2019

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Regal Beloit Corp. has become an expert in FER compliance by redesigning its products to meet the new standards, including the Genteq^® Ensite^® motor, DEC Star^® blower assemblies, and a new electronically commutated motor (ECM) to provide FER compliance for entry-level fans. These products were on display at the 2019 AHR Expo.

Dave Thomas, Parker Sporlan’s national sales manager, demonstrates the guided mode of the Refrigeration Troubleshooting app at the 2019 AHR Expo in Atlanta. - The ACHR News

Sporlan Offers Simplified, Safe Products for Less Experienced Techs

The company brought its ZoomLock Roadshow truck to the expo floor

Nicole Krawcke

February 18, 2019

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The giant clock on top of the Parker Hannifin Corp. — Sporlan Division’s ZoomLock^® Roadshow truck counted down during the 2019 AHR Expo, keeping track of the time left until the next live demo. Every 40 minutes, Sporlan would bring attendees up to physically make the connection themselves.

Samsung Plans North American Growth, Highlights New HVAC Products

Company showcases Wind-Free 4-Way Cassette and other products

Nicole Krawcke

February 18, 2019

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At the AHR Expo in Atlanta, Samsung HVAC North America announced it will expand its residential and commercial air conditioning business in North America by building, training, and supporting a network of specifying representatives, distributors, and installers.

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Johnson Controls Highlights Smart, Integrated HVACR Products at AHR Expo

After a big 2018, the company has a lot to look forward to

Nicole Krawcke

February 18, 2019

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Johnson Controls Inc. had a big 2018, with the launch of several new products and the acquisition of Lux Products Corp. For Johnson Controls, the Lux acquisition enhances its commitment to thermostats. The move also enables faster product development cycles, improves customer service capabilities, and supports greater product innovation.

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Daikin Applied Promotes Future of HVAC at AHR Expo

Focuses on creative recruitment efforts

Nicole Krawcke

February 18, 2019

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Every HVAC manufacturer, distributor, and contractor is aware of the growing labor shortage within the skilled trades industries. Most have been working to combat the shortage by getting creative in recruitment efforts — much like Daikin Applied did at the 2019 AHR Expo.

Daikin reps discuss the benefits of the Daikin Fit system with AHR Expo attendees. - The ACHR News

Daikin Adapting VRV Technology for North American HVAC Market

Developing equipment that will work in extreme weather conditions

Nicole Krawcke

February 18, 2019

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Daikin North America kicked off 2019 by highlighting new, advanced residential and commercial HVAC equipment at the AHR Expo.

John Jeffers demonstrates the new CPS CC220EW Enhanced Wireless Refrigerant Charging Scale. - The ACHR News

CPS Products Exhibits Smarter, More Intuitive HVACR Tools

Nicole Krawcke

February 18, 2019

No Comments

There is one trend CPS Products has noticed impacting the HVACR tools market above all others, and that is the progression of traditional tools becoming smart tools.

Service Cancellations Affecting HVAC Contractors’ Bottom Lines

Study shows high cancellation rates cause contractors to lower prices

Nicole Krawcke

February 11, 2019

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Most every service company has had prospective customers call in to schedule an appointment with a dispatcher, only to cancel that same appointment at a later time. It could be because of a number of factors: They found a competitor with lower prices, someone who could come out sooner, and the list goes on. However, not every service contractor measures their cancellation rates.

Dan Richins (left), Rod Rushing (center), and Scott Shaw (right), cut the ribbon at the Indianapolis classroom launch. - The ACHR News

Labor Shortage Brings HVAC Industry Together to Attract New Talent

Nicole Krawcke

February 4, 2019

One Comment

So with such an obvious demand for workers, why are kids choosing to enter other industries? Well, findings from the Electric & Gas Industries Association (EGIA) Foundation’s 2018 Industry Study "Bridging the HVAC Employment Gap" point to lack of awareness and poor reputation.

Local SEO Marketing Best Practices for HVAC Businesses

In this era of on-demand everything, consumers expect more convenience and digital interaction than ever before. And HVAC customers are no different. In order to stay ahead of the competition, HVAC businesses must leverage local SEO marketing to show up where customers are looking online. Find out how customer reviews, average star rating, and your search result ranking can make or break your business in this free webinar.

Clear the Air: Efficient Ventilation Options for Better Indoor Air Quality

Homeowner concerns with the health of the air their families breathe have never been more significant. Ever-more tightly built homes are energy efficient but don’t allow for natural air changes experts now understand that improving ventilation is an important strategy to reduce the number of viruses and other unhealthy particles in our homes. This session will cover ventilation fan basics, including powerful yet quiet spot ventilation for bathrooms and kitchens, a brief look at ventilation codes and standards, and the three types of whole-home ventilation, along with the pros and cons of each.

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Nicole Krawcke

ARTICLES

A Beginning HVAC Tech’s Guide for Understanding Superheat

Regal Beloit Highlights FER Compliance With New Products

Sporlan Offers Simplified, Safe Products for Less Experienced Techs

Samsung Plans North American Growth, Highlights New HVAC Products

Johnson Controls Highlights Smart, Integrated HVACR Products at AHR Expo

Daikin Applied Promotes Future of HVAC at AHR Expo

Daikin Adapting VRV Technology for North American HVAC Market

CPS Products Exhibits Smarter, More Intuitive HVACR Tools

Service Cancellations Affecting HVAC Contractors’ Bottom Lines

Labor Shortage Brings HVAC Industry Together to Attract New Talent

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