HVAC contractors and distributors now have access to the marketing cloud
September 21, 2017
Surefire Local has acquired Sequoia IMS, a provider of advanced internet marketing and search engine optimization (SEO) services for HVAC dealers and distributors. This is the third acquisition by Surefire Local, having previously acquired Promio, a franchise marketing company, in 2016 and BringMeMyLeads in 2012. The merger of Sequoia into Surefire Local represents a unique and significant opportunity for Surefire to further expand into the home improvement vertical. Sequoia is a preferred online marketing vendor for Carrier®.
HVAC contractors and distributors now have access to the marketing cloud
September 21, 2017
Surefire Local has acquired Sequoia IMS, a provider of advanced internet marketing and search engine optimization (SEO) services for HVAC dealers and distributors. This is the third acquisition by Surefire Local, having previously acquired Promio, a franchise marketing company, in 2016 and BringMeMyLeads in 2012. The merger of Sequoia into Surefire Local represents a unique and significant opportunity for Surefire to further expand into the home improvement vertical. Sequoia is a preferred online marketing vendor for Carrier®.
It’s no secret that technology continues to change our lifestyles year after year. However, staying ahead of the curve when it comes to these changes seems like a tall order for many HVAC contractors. In order to reach today’s consumer, you have to understand the way their viewing habits and entertainment preferences have evolved.
As users shift to mobile devices and social media at staggering rates, it’s not enough just to be online. You have to create the best user experience that is device- and medium-agnostic. Your strategy has to be so strong that it doesn’t rely on one trick or tactic, because that one old-faithful strategy could be gone tomorrow.
Testo Inc. announced their fall promotional campaign, “60 Years of Excellence”, to celebrate its 60th anniversary. This promotional campaign offers customers the opportunity to receive a free Testo 770-3 hook clamp meter with the purchase of any 320 or 330 combustion analyzer kit as well as an extra year of sensor warranty.
Service World Expo, being held Sept. 7-8, announces a call for entries for its Super Hero Branding contest. “We are looking for a few special companies that use a super hero logo to brand their team of professionals,” said an expo spokesperson.
When people ask Mike Tinz if direct mail marketing is dead, he doesn’t get angry. He patiently explains that it can still produce booming results when correctly implemented.
Brothers, Brian Bluff, cofounder and CEO, Site-Seeker Inc., and Eddie Bluff, cofounder and vice president of key accounts, will reveal the results of HARDI ROC, a year-long case study designed to identify the most successful comprehensive marketing strategy for HVACR distributors, at the Marketing and Sales Conference held Sept. 17-19 in Philadelphia.