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Home » Marketing and HVACR

Articles Tagged with ''Marketing and HVACR''

Be Ready to Make a Change When the Time is Right

Take risks and jump at opportunities when they present themselves
Kostora
Nick Kostora
October 6, 2017
It’s important to prepare for role changes and always be willing to seize opportunities when they present themselves.
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BreakingNews.jpg

Surefire Local Announces Third Acquisition

HVAC contractors and distributors now have access to the marketing cloud
September 21, 2017

Surefire Local has acquired Sequoia IMS, a provider of advanced internet marketing and search engine optimization (SEO) services for HVAC dealers and distributors. This is the third acquisition by Surefire Local, having previously acquired Promio, a franchise marketing company, in 2016 and BringMeMyLeads in 2012. The merger of Sequoia into Surefire Local represents a unique and significant opportunity for Surefire to further expand into the home improvement vertical. Sequoia is a preferred online marketing vendor for Carrier®.


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Surefire Local Announces Third Acquisition

HVAC contractors and distributors now have access to the marketing cloud
September 21, 2017

Surefire Local has acquired Sequoia IMS, a provider of advanced internet marketing and search engine optimization (SEO) services for HVAC dealers and distributors. This is the third acquisition by Surefire Local, having previously acquired Promio, a franchise marketing company, in 2016 and BringMeMyLeads in 2012. The merger of Sequoia into Surefire Local represents a unique and significant opportunity for Surefire to further expand into the home improvement vertical. Sequoia is a preferred online marketing vendor for Carrier®.


Read More

How HVAC Contractors Can Reach Today’s Consumer

Stay ahead of the curve
Will Young
Will Young
September 19, 2017

It’s no secret that technology continues to change our lifestyles year after year. However, staying ahead of the curve when it comes to these changes seems like a tall order for many HVAC contractors. In order to reach today’s consumer, you have to understand the way their viewing habits and entertainment preferences have evolved.


Read More
Benjamin Hubbert

How SEO Transformed My HVAC Contracting Company

Digital marketing strategies are vital to the success of your business
Benjamin Hubbert
Benjamin Hubbert
August 21, 2017
As users shift to mobile devices and social media at staggering rates, it’s not enough just to be online. You have to create the best user experience that is device- and medium-agnostic. Your strategy has to be so strong that it doesn’t rely on one trick or tactic, because that one old-faithful strategy could be gone tomorrow.
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Hit the Bull's Eye with Your Marketing

Samantha Sine
Samantha Sine
August 14, 2017
One HVAC company dresses all in Pink. What makes your company unique?
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Testo Announces an Electrifying Fall Combustion Promotion

August 8, 2017

Testo Inc. announced their fall promotional campaign, “60 Years of Excellence”, to celebrate its 60th anniversary. This promotional campaign offers customers the opportunity to receive a free Testo 770-3 hook clamp meter with the purchase of any 320 or 330 combustion analyzer kit as well as an extra year of sensor warranty.


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Super Hero Marketing WANTED

July 31, 2017
Service World Expo, being held Sept. 7-8, announces a call for entries for its Super Hero Branding contest. “We are looking for a few special companies that use a super hero logo to brand their team of professionals,” said an expo spokesperson.
Read More
Tinz

The Value of Direct Mail Marketing

Tom Peric Headshot
Tom Peric
July 28, 2017
When people ask Mike Tinz if direct mail marketing is dead, he doesn’t get angry. He patiently explains that it can still produce booming results when correctly implemented.
Read More
ROC

HARDI Partners with Site-Seeker to Develop Distributor Marketing

Al-Katib
Amy Al-Katib
July 17, 2017

Brothers, Brian Bluff, cofounder and CEO, Site-Seeker Inc., and Eddie Bluff, cofounder and vice president of key accounts, will reveal the results of HARDI ROC, a year-long case study designed to identify the most successful comprehensive marketing strategy for HVACR distributors, at the Marketing and Sales Conference held Sept. 17-19 in Philadelphia.


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