Success is a locked door, and strong customer relationships shape the key that opens it. Happy customers can carry businesses across the threshold that divides the companies that fail from the companies that thrive, and all it takes is communication.

Throughout the years, more and more women have found their place in the industry; the legacies they have built and left behind have inspired others to band together in an effort to promote education, leadership, and growth. The result is a one-of-a-kind organization — Women in HVACR (WHVACR).

Brothers, Brian Bluff, cofounder and CEO, Site-Seeker Inc., and Eddie Bluff, cofounder and vice president of key accounts, will reveal the results of HARDI ROC, a year-long case study designed to identify the most successful comprehensive marketing strategy for HVACR distributors, at the Marketing and Sales Conference held Sept. 17-19 in Philadelphia.

It’s easy to open a business — anyone can do it. But, what’s not easy is opening a business and running it in such a way that it becomes a successful business. To take it one step further, it seems safe to say that it’s definitely not easy to maintain that success while traveling across the bridges of time and change.