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Home » Authors » Matt Plughoff
Matt Plughoff

Matt Plughoff

Matt Plughoff is the owner of Arrow & Fletching. Combining industry best practices, leading research, and a broad network of experts, Arrow & Fletching specializes in designing contemporary sales and customer service strategies. Visit the company at www.arrowandfletching.com. Matt can be reached at matthewplughoff@gmail.com or 602-319-2602.

Articles

ARTICLES

HVACR Distributors Are Becoming Faster, More Authentic Via Differentiation - Distribution Trends

HVACR Distributors Are Becoming Faster, More Authentic Via Differentiation

Demographics Do Not Equal Desire
Matt Plughoff
Matt Plughoff
August 31, 2018
Distributors can create a market advantage for themselves and their customers by responding to shifts in consumer behaviors as well as providing marketing and advertising options that are aligned with current trends.
Read More

E-Commerce Becomes a Mandate for Contractors

Matt Plughoff
Matt Plughoff
January 31, 2018
During The World Economic Forum at Davos a panel of experts including Jack Ma spoke about the importance of e-commerce in small businesses. His remarks forecasted the e-commerce future–one in which smart contractors will be viable and thriving because of their e-commerce capabilities. To be even more clear: e-commerce is a mandate and the next small business accelerant.
Read More

Are You Ready to Know Your Customers?

Matt Plughoff
Matt Plughoff
November 5, 2014

It’s time to get serious about understanding your customers on a behavioral rather than transactional level. The big retailers are armed with algorithms that enable them to predict our purchase patterns, lifestyle interests, habits, and financial positions. Small businesses don’t. But that shouldn’t stop us.


Read More

You Don’t Know That Much About Your Customers…But You’d Better Start

Matt Plughoff
Matt Plughoff
October 22, 2014

It’s high time for small business owners to begin seriously holding themselves accountable for a new type of measurement: How much do you really know about your customers’ behaviors and buying patterns? If you omitted “lead source” and “ticket price” from your answer what would be left? Odds are not that much.


Read More

Get the Referrals You Earn

Matt Plughoff
Matt Plughoff
June 8, 2009
In our industry, too many people act as if earning a free lead is a matter of being nice or less expensive than the competition. But a true referral is different. Referral leads are emotionally based and therefore require that you think about the customer’s experience not in terms of service, but in terms of experience.
Read More

Defeating Pirates on the Team

Matt Plughoff
Matt Plughoff
May 11, 2009
There has been a good deal of news lately about pirates raiding ships along the African coast. Bucking all authority and rule of law, these criminals capture sea-bound vessels filled with precious cargo. There is a version of this in our industry, though it may be more of a question of incompetence rather than out-and-out piracy.
Read More
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