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Mike Weil is the vice president of communications and publication for the National Comfort Institute, a performance-based training, certification, and membership organization focused on helping contractors grow and become more profitable. For more information, call 800-633-7058 or email mikew@ncihvac.com.
I may be coming at this late in the game, but a recent article I read online opened my eyes to the whole digital coupon phenomenon. This is the use of the internet to offer deep discounted coupons and vouchers for products and services to a ton of potential customers.
Have you noticed the number of telephone calls you, as a consumer, receive that are either solicitations or political in nature? Is through the roof an appropriate description?
Why on earth am I writing about winter in October? Trust me, I have no desire to see the white stuff go flying by, hear the whistling wails of winter storm winds, or see the ever-present gray skies. But, as they say in my favorite television series, “Game of Thrones (GOT),” “Winter is coming.” And the HVAC Industry needs to get ready.
Traveling, at least to me, offers a lot of lessons about human nature, life, and yes, the HVAC industry. It can be a microcosm of entrepreneurship and business acumen. What? That’s crazy, right? But not really.
Sure, it’s great to attend live events put on by trade associations, manufacturers, and even trade publications, like this one, but no one can afford the time or money to attend them all. And, that is where the webinar becomes your friend.
While many HVAC business owners recognize the money obstacle in the sales process, they often don’t fully understand how a consumer credit program can help them increase sales.
Every industry has professional associations and organizations, and the HVAC industry has its fair share. Whether it’s NCI, ACCA, Sheet Metal and Air Conditioning Contractors’ National Association (SMACNA), or any of the many others, if you want to take your professional life to the next level, joining a professional organization related to your field is a great way to start.
Let’s face it — the HVACR industry simply isn’t portrayed as the vital and necessary component of modern living it should be. It’s not portrayed as being sexy or fun, but the truth is the HVACR industry truly is vital to our way of life.
Performance-based contracting is also changing the business model for the HVAC industry. Combined, they can be an unstoppable force. Don’t you want to be part of that?