A commodity approach for manufacturing is good. On the other hand, a commodity approach for marketing is bad. If the consumer views your product as a commodity, your product is just the same as anybody else’s product, and the consumer buys on price alone. The key is to differentiate yourself.

In reading a recent article by The NEWS’ long-time refrigeration columnist, Joe Marchese, titled “Ice Breaker: Do It Right - Clean, Dry, and Tight,” I realized that two out of three of those items apply to advertising. Clean and tight are essential to do it right.

Energy efficiency is driving innovation in policies, practices, and technologies and is becoming much more significant to our economy, noted speakers at the 2016 Energy Efficiency Forum, held June 23 at the National Press Club in Washington, District of Columbia, cosponsored by Johnson Controls Inc. and the U.S. Energy Association.

The recent severe drought in California that led to water rationing, followed by the Flint, Michigan, water crisis due to lead in the water supply, has emphasized the vital importance of water as a natural resource. In light of this, rainwater reuse systems and water filtration are two subjects that deserve a closer look.

Search engine optimization (SEO) helps make your business more visible by moving it up to Page 1 in search engine rankings. But, how do you go about doing this? Here are some expert tips to help show the way.

The new Building Load Deferment (BLD) system, from HIGHMARK, New York City, is a pre-engineered thermal energy storage system, enabling energy usage to be deferred to off-peak hours via ice storage and then utilizing that ice for the building’s chilled water system during peak hours, for energy savings of up to 50 percent.

The recent major Legionnaires’ disease outbreak in New York City that sickened at least 127 people and killed 12 could have been prevented through regular cooling tower service and maintenance. But, it’s not just cooling towers that need to be maintained.

Articles about the shortage of qualified HVAC technicians primarily focus on the negative. Some suggest that the HVAC industry will be in serious trouble, especially when the residential and commercial sectors both build up a head of steam. But the laws of supply and demand may actually bring about the change that the industry needs.

A Legionnaires’ disease outbreak in New York City in the South Bronx has now sickened at least 127 people, and 12 people have died from the illness. Health officials said it’s the largest known outbreak in New York City.

With the theme “Leveraging Innovation to Become an Energy Efficiency Superpower,” government and private sector officials discussed the technologies, policies, and business models the U.S. needs to pursue at the 2015 Energy Efficiency Forum, sponsored by Johnson Controls Inc. and the United States Energy Association.