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Home » Authors » Greg Mazurkiewicz
Greg Mazurkiewicz

Greg Mazurkiewicz

Greg Mazurkiewicz is Web Editor. He can be contacted at 248-244-6459 or gregmazurkiewicz@achrnews.com. Greg handles the day-to-day operations of The NEWS' website, www.achrnews.com, including the Extra Edition page, which offers additional online-exclusive articles. He has 40 years of experience as a writer and editor. He holds a bachelor's degree in Journalism and a master's degree in Business Management.

Articles

ARTICLES

improving sales

Differentiate Yourself to Win

Avoid the commodity marketing trap
200greg mazurkiewicz heads
Greg Mazurkiewicz
December 5, 2016
One Comment

A commodity approach for manufacturing is good. On the other hand, a commodity approach for marketing is bad. If the consumer views your product as a commodity, your product is just the same as anybody else’s product, and the consumer buys on price alone. The key is to differentiate yourself.


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Advertising

Advertising: Do It Right - Clean and Tight

Your ads need focus and the consumer needs to understand and buy into your pitch
200greg mazurkiewicz heads
Greg Mazurkiewicz
October 10, 2016
No Comments

In reading a recent article by The NEWS’ long-time refrigeration columnist, Joe Marchese, titled “Ice Breaker: Do It Right - Clean, Dry, and Tight,” I realized that two out of three of those items apply to advertising. Clean and tight are essential to do it right.


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Gina McCarthy, administrator the of the U.S. Environmental Protection Agency (EPA), said that since EPA’s Energy Star program launched in 1992, it has saved families and businesses $430 billion on their utility bills.

Energy Efficiency is Helping to Drive the Economy

Efficiency investments are projected to generate more than 250,000 new hires in 2016
200greg mazurkiewicz heads
Greg Mazurkiewicz
August 22, 2016
No Comments

Energy efficiency is driving innovation in policies, practices, and technologies and is becoming much more significant to our economy, noted speakers at the 2016 Energy Efficiency Forum, held June 23 at the National Press Club in Washington, District of Columbia, cosponsored by Johnson Controls Inc. and the U.S. Energy Association.


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large rainwater reuse system

Exploring Water Reuse, Reconsidering Water Filtration

Making maximum use of a finite resource
200greg mazurkiewicz heads
Greg Mazurkiewicz
August 8, 2016
No Comments

The recent severe drought in California that led to water rationing, followed by the Flint, Michigan, water crisis due to lead in the water supply, has emphasized the vital importance of water as a natural resource. In light of this, rainwater reuse systems and water filtration are two subjects that deserve a closer look.


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The three buttons, Request Service, Request an Estimate, and View Our Specials, make it easier for customers to gather information and schedule service.

How to Optimize Your Local Presence on the Web

Getting the most out of local search engine optimization requires a concerted effort
200greg mazurkiewicz heads
Greg Mazurkiewicz
January 25, 2016
No Comments

Search engine optimization (SEO) helps make your business more visible by moving it up to Page 1 in search engine rankings. But, how do you go about doing this? Here are some expert tips to help show the way.


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HIGHMARK's Building Load Deferment (BLD) integrates into existing building systems to supervise and regulate energy consumption and demand.

Making Energy Storage Simpler and Easier to Implement

Pre-engineered solution maximizes operational savings
200greg mazurkiewicz heads
Greg Mazurkiewicz
December 21, 2015
No Comments

The new Building Load Deferment (BLD) system, from HIGHMARK, New York City, is a pre-engineered thermal energy storage system, enabling energy usage to be deferred to off-peak hours via ice storage and then utilizing that ice for the building’s chilled water system during peak hours, for energy savings of up to 50 percent.


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EDLab is a CDC Environmental Legionella Isolation Techniques Evaluation (ELITE)-certified lab for Legionella testing.

Preventing the Next Outbreak of Legionnaires’ Disease

All building water systems — not just cooling towers — must be maintained
200greg mazurkiewicz heads
Greg Mazurkiewicz
November 9, 2015
No Comments

The recent major Legionnaires’ disease outbreak in New York City that sickened at least 127 people and killed 12 could have been prevented through regular cooling tower service and maintenance. But, it’s not just cooling towers that need to be maintained.


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HVAC technicians

HVAC Supply and Demand Could Be Industry’s Saving Grace

An examination of the basic laws of supply and demand as they apply to HVAC contractors
200greg mazurkiewicz heads
Greg Mazurkiewicz
September 7, 2015
No Comments

Articles about the shortage of qualified HVAC technicians primarily focus on the negative. Some suggest that the HVAC industry will be in serious trouble, especially when the residential and commercial sectors both build up a head of steam. But the laws of supply and demand may actually bring about the change that the industry needs.


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New York City

Legionnaires’ Disease Sickens 127

Largest outbreak ever in New York City kills 12 in South Bronx
200greg mazurkiewicz heads
Greg Mazurkiewicz
August 24, 2015
No Comments

A Legionnaires’ disease outbreak in New York City in the South Bronx has now sickened at least 127 people, and 12 people have died from the illness. Health officials said it’s the largest known outbreak in New York City.


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Ben Bixby, general manager of energy products, Nest Labs, said a programmable thermostat saves energy only if you program it.

The Power of Energy Efficiency

Addressing what’s here and what’s next in energy efficiency
200greg mazurkiewicz heads
Greg Mazurkiewicz
August 17, 2015
No Comments

With the theme “Leveraging Innovation to Become an Energy Efficiency Superpower,” government and private sector officials discussed the technologies, policies, and business models the U.S. needs to pursue at the 2015 Energy Efficiency Forum, sponsored by Johnson Controls Inc. and the United States Energy Association.


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