This is the age-old question every HVAC business owner has wanted to know (besides how to find a quality service tech). It more than likely repeats itself every single time a bill comes in from the newspaper, Angie's List, radio/TV… the list goes on and on, but you get the point.

One thing I constantly see overlooked or undervalued in our industry is reputation management. Many times I see a contractor get a negative review online and it just sits there.

The pay is good in HVAC and there are always positions open, so why aren’t smart young people lining the sidewalk of your business for an interview? Here a few factors to consider.

Email marketing is great way to keep in contact with your current customers. It’s much less expensive to maintain a relationship with a current customer than to acquire a new one. When email marketing campaigns are done correctly, they help retain customers and generate new sales.

With the busy season approaching, a common thread in the HVAC world is “Where on earth am I going to find a qualified technician?” Another constant concern in our industry is improving the company ranking on Google. In this article, I will lay out a simple process that HVAC contractors can use to accomplish both of these goals.