Marketing is a crucial aspect of an HVAC business. When you don’t attract customers and retain them, no matter how good your services are, you cannot expect your business to move ahead. It is critical to convey important data and information to your customers, but not everyone will have the time and patience to read through large paragraphs and figures. So, what should you do? Make an infographic.
WHAT IS AN INFOGRAPHIC?
It is a visual representation of information whose aim is to make it easy for the reader to understand what you are trying to convey. Its biggest advantage is that it is extremely easy to read and one doesn’t take too long to go through it.
HOW IS IT BETTER THAN JUST TEXT?
Humans love visuals, so why not incorporate it for marketing your content? We have been using images since the Stone Age to communicate with each other, and it is still quite popular. Businesses love using it because it is extremely eye-catching and simple to understand. It would take an average of a minute to read about 250 words in an article, but it just takes a tenth of a second to process the same information represented in a picture. When you can combine interesting text with eye-catching images, you can create really engaging content. The impact you would achieve would definitely be more as compared to just text.
HOW DO INFOGRAPHICS HELP IN DRIVING BUSINESS?
• Enjoys Popularity on Social Media
There is a reason why pictures and images get shared more on social media as compared to articles. More than half of the readers prefer watching something visual and learn about it rather than read it. You can use an HVAC infographic to create content which can be shared on social media platforms where topics related to homes are very popular.
• Easy to Attracts Links
One aspect of blogging is reaching out to people and requesting them to link to your blog post. Building a back-link to infographics is easy. You have to just send an email to the blogging community asking them to publish it and include a link to the source on your company’s website. Most would oblige as it saves them from creating new content themselves. Attracting these links will help you rank well in search engines and get good referral traffic, too.
• Caters to Difficult Audience
Some readers don’t mind reading posts that are hundreds or thousands of words. Others have a short attention span and lack the patience to read anything more than even 250 words. If you don’t make an effort to cater to the latter, you risk losing that section of the audience. Use infographics to reach out to them.
• Boosts Brand Presence
You can use infographics to increase your brand presence. Add the company logo, website, and company details to each infographic. The company’s name will stick to your readers’ memory and new readers will know who you are when they come across HVAC infographics on social media.
• Attracts New Customers
Visual content receives more shares and grabs more eyeballs. Infographics will promote activity on various social media pages and it will enjoy a wider reach, driving new followers and customers.
• Informs Customers
Infographics are not all about pictures; the text that goes along with it is equally important to create engaging content. The aim of infographics is to inform the customers of your services and products. Create content around various interesting and informative topics through the infographics.
TRACKING THE IMPACT
Don’t just send out an infographic and expect that it will be successful. You need to track it and determine whether it has generated the impact that you expected. Assign a team to see how it has done. You must track and compare the results each month. Analyze these results and devise strategies to obtain the desired impact.
You must remember that infographics should be aesthetically pleasing, but at the same time, they must contain relevant information. You can make the content interactive and also create content that focuses on special holidays and seasons that are relevant to your services.