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Home » Authors » Michael Cassity

Michael Cassity

Michael Cassity is the West regional manager for Sid Harvey Industries, specializing in providing added value to HVACR contractors. He is also the president of HVAC Growth Strategies, a consulting firm for HVAC contractors, and a former HVAC contractor. He can be reached at mcassity@hvacgs.com.

Articles

ARTICLES

MICHAEL CASSITY

Market Your Brand More Effectively: Train Your CSRs

Branding is a must for any successful marketing strategy
Michael Cassity
September 11, 2017
While any fly-by-night company with a marketing budget can purchase call-to-action advertising on any advertising medium they like, it’s a company’s ongoing effort to branding itself that remains long after call-to-action promotions come and go.
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Mike Cassity

The Benefits of the Perpetual Maintenance Agreement

Address the pitfalls inherent to traditional maintenance agreements
Michael Cassity
March 6, 2017
While the benefits of maintenance agreements are nearly universally understood today, I’ve found that the benefits of perpetual maintenance agreements are not nearly as universally understood, and I believe they are something every contractor should seriously consider.
Read More
Cassity-Michael

Five Reasons to Invest in GPS

Michael Cassity
December 5, 2016

If you’re a contractor who is willing to invest in technology to add efficiency to your business, you should consider adding GPS tracking to your fleet.


Read More
MICHAEL CASSITY

Dispatch for Profits, not Efficiency

Michael Cassity
October 10, 2016

Not all calls are created equal. Not even close. The first priority always needs to be getting the right technician to the right call.


Read More
Mike Cassity

Meticulously Managing Your Search Engine Marketing

Selecting the right representative may help boost profit and lower expenses
Michael Cassity
June 27, 2016

With no shortage of “experts” out there who all claim to do exactly the same thing, here are some of the things business owners should be looking for as they decide which company will earn their business.


Read More
Michael Cassity

Is Performance-based Pay the Proper Choice for HVAC Owners?

Michael Cassity
May 9, 2016

PBP can be one of the greatest things to ever happen to a business, but it can also be a very costly and divisive thing, as well. Any business must proceed with caution if it decides to implement PBP and may only do so after answering a few very important questions and preparing to put in a lot of work to both create and support the program.


Read More

Choosing the Proper HVACR Distributor

The adequate wholesaler may make the difference between profit and loss
Michael Cassity
December 21, 2015

You’ve taken a lot of risks and worked very hard to get to where you are today — make sure your relationship with your supplier is working for you. I’ve seen many companies that have gone from the red to the black simply by making sure they were fully leveraging their relationship with their suppliers, or by changing suppliers for a much better value proposition.


Read More

Insulate Your Business from Risk

Know your lead sources and never have too many eggs in one basket
Michael Cassity
November 16, 2015

Always keep your finger on the pulse of how your business is growing and pay close attention to what percentage of your overall business each lead type is driving. Allowing too much of your business to be placed in someone else’s hands is a very dangerous proposition.


Read More

The Advantages of a Company-sponsored 401(k) Match

Show employees you’re interested in their financial future
Michael Cassity
September 21, 2015

A properly structured company-sponsored 401(k) match is perhaps among the best answers to the question on how to best reward longevity in your company and reduce needless turnover we’ve all suffered from at one point or another.


Read More

Financial Freedom for Employees

Show your staff you care by stressing the importance of money management
Michael Cassity
August 17, 2015

Even if you have a dedicated human resources department that lets new employees know about the programs you offer, make sure your administration staff is sufficiently educated to talk about what all of these things mean and their potential impact on your employees’ financial wellness. 


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View All Articles by Michael Cassity
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