While any fly-by-night company with a marketing budget can purchase call-to-action advertising on any advertising medium they like, it’s a company’s ongoing effort to branding itself that remains long after call-to-action promotions come and go.
While the benefits of maintenance agreements are nearly universally understood today, I’ve found that the benefits of perpetual maintenance agreements are not nearly as universally understood, and I believe they are something every contractor should seriously consider.
With no shortage of “experts” out there who all claim to do exactly the same thing, here are some of the things business owners should be looking for as they decide which company will earn their business.
PBP can be one of the greatest things to ever happen to a business, but it can also be a very costly and divisive thing, as well. Any business must proceed with caution if it decides to implement PBP and may only do so after answering a few very important questions and preparing to put in a lot of work to both create and support the program.
You’ve taken a lot of risks and worked very hard to get to where you are today — make sure your relationship with your supplier is working for you. I’ve seen many companies that have gone from the red to the black simply by making sure they were fully leveraging their relationship with their suppliers, or by changing suppliers for a much better value proposition.
Always keep your finger on the pulse of how your business is growing and pay close attention to what percentage of your overall business each lead type is driving. Allowing too much of your business to be placed in someone else’s hands is a very dangerous proposition.
A properly structured company-sponsored 401(k) match is perhaps among the best answers to the question on how to best reward longevity in your company and reduce needless turnover we’ve all suffered from at one point or another.
Even if you have a dedicated human resources department that lets new employees know about the programs you offer, make sure your administration staff is sufficiently educated to talk about what all of these things mean and their potential impact on your employees’ financial wellness.