A 1967 ACHR NEWS article shows how one utility promoted electric heat with a full-scale campaign aimed at homeowners, contractors, and commercial buildings.
In 1960, a Clearwater, Florida, builder and HVAC contractor teamed up to offer a heat pump-equipped model home for $11,950 — and buyers responded quickly.
In 1942, an editorial in The Electric Refrigeration News warned that leaving refrigeration off the essential list could threaten the war effort. Nearly 80 years later, during COVID-19, HVACR technicians were recognized without question. The shift reveals how the industry moved from overlooked to indispensable.