Pay per click (PPC) is a pretty complicated system. No way around it. That’s why I’ve written this three-part series to help you understand how to navigate Google AdWords and turn PPC into a valuable marketing option for your HVAC business.
Almost half the people in the United States use online directories to find businesses before purchasing local goods or services, according to research by BIA/Kelsey. Therefore, the importance of local search engine optimization (SEO) is growing for HVAC contractors.
Contractors want their websites to sell. Yet, for many, this online avenue for reaching customers falls short of their desires — and makes them wonder which way to point fingers.