For many of us, the lifetime value of a new customer is high and is worth earning with a unique offer. Your initial sale or service may just be the first step in what may be a long and profitable relationship, if handled correctly. 

Google has made some serious changes recently and more are on the way. You can use these changes to your advantage or you can fall behind those that do. Which choice will you make?

For the second time, online marketing solutions company Blue Corona has done a deep dive by analyzing more than 10,000 HVAC and plumbing websites. The analysis indicates a digital divide forming in the HVAC industry. 

The key to advertising online is to first figure out where your audience is gathered online and then target those channels. Yet there are still two forms of Internet advertising that are very important for business.

Whether it’s air conditioning, plumbing, or any other service, all home service providers want to be listed first when it comes to search engines. Here are some basic tips to ensure that your marketing campaigns are not only getting your company discovered, but are driving the right customers to your website as well.

It used to be that when people wanted to hire an HVAC professional they opened the phonebook and scanned the Yellow Pages for that heating and cooling company they’d seen advertised in a commercial, the newspaper, or on a billboard. Today it’s a totally different ball game.

Despite the fact that Mobilegeddon has come and gone, there are still plenty of sites that are not mobile friendly. This means there’s a great opportunity for savvy HVAC contractors of all sizes to get a jump on their competitors. 

Once you grow to a certain size and invest in a few additional trucks, hire some techs, maybe hire a helper or two, and bring in a couple office/administrative folks, suddenly you find no matter how good you are, referrals and repeat business just isn’t enough to keep everyone busy. You need more leads — like, yesterday.

The NEWS and Ben Landers, president and CEO of Blue Corona, examine high-quality HVAC contractor websites and discern what makes them so successful.