The way people shop for heating and air conditioning services is rapidly changing. Shopping for goods and services is now predominantly done on the Internet. The better the search engine optimization (SEO) or use of keywords on a site the higher Google will list the site on the search results page.
Now, more than ever, growing your business depends on being found online. If you follow the quick and simple tips I’ve outlined here, you’ll be light-years ahead of the average business owner. This guide is designed to give your business and website a solid online foundation.
Search engine optimization (SEO) has taken on great importance as HVAC contractors market their businesses and try to get their name in front of as many consumers as possible.
According to Google’s own data, every month there are several hundred thousand searches on mobile devices related to HVAC contractors, a/c or heating repair, and installation. These searches could mean a lot of new customers for your local business.
Santa Clara University (SCU) engineering students are holding monthly Google+ Hangouts On Air with elementary schoolers in Irvine, Calif., using the live video chats to teach the children about what goes into designing and building a solar home.