There is a new player in the geothermal industry. Originally conceived at X, Alphabet’s innovation lab, Dandelion is now an independent company offering geothermal heating and cooling systems to homeowners, starting in the Northeastern U.S.

Having high organic visibility on Google can be a potent source of leads for HVAC companies. However, because the industry is so competitive, it’s not enough to go through the motions of SEO — instead, you need to outstrategize and outperform the competition.

The geothermal industry had a rough year in 2017, mostly due to an unfair marketplace set up by the government. While solar and wind continued to enjoy the renewable tax credits, geothermal was left out in the cold.

Effectively track your company's online identity.

The HVAC geothermal industry recently received some good news when Google formed an independent business called Dandelion to get into the geothermal space.

If your website is not secure, you are potentially exposing your prospects’ and customers’ data to hackers, and you’re likely losing leads and sales to competitors who have secure sites.

Whenever I’m looking to learn something new, my first immediate inclination is to open my computer, fire up Google, and ask my question. Many times, I get exactly what I’m looking for — 479,000 results at a time.

If a website is more than a few years old, it probably needs some fine-tuning or perhaps a complete overhaul. Warning signs include slow page load time, a branding message that misses the mark, stale information, pages that aren’t user-friendly, and old back-end technology that makes editing the site nearly impossible.

What better way to attract potential customers for a business than to rank at the top of Google, Bing, and Yahoo for its products and services. Ranking organically in search engines is the ultimate form of inbound lead generation. Can you imagine how much new business could be generated if your business ranked on the top of Google for “air conditioning” or “heating?”

If you are a local business and you're not on Google My Business, also known as Google Local Business, you are losing customers to your competitors. Google Local Business lists your business prominently in the search results when people make location-specific searches for services you offer.