With online reviews, and online presence in general, becoming one of the most important factors for potential new customers, HVAC contractors need to give more focus to how they are seen on different online platforms.
AI, especially its use in information gathering, needs to be harnessed by HVAC contractors if they want to be noticed when customers are searching for services online.
Discover how HVAC companies can overcome digital marketing obstacles, including Google's SGE and LSA changes, by leveraging traditional marketing tools like service history stickers and refrigerator magnets for brand recognition and lead generation.
A Google search for terms like “furnace” or “heat pump” will yield information on how the system works and its efficiency, plus side-by-side comparisons and, if applicable, available financial incentives that can defray the consumer’s costs.
HVAC business owners should take advantage of what online marketing (website design, Google Business Profiles, social media) can do for their company, but they have to do it the right way.
An HVACR contractor who encourages their techs to ask for reviews, makes the review process easy, and incentivizes for positive reviews brought in, is an HVACR contractor bound to climb the Google ranks, bring more customers in, and retain employees.
What are the best ways to get leads as an HVAC business owner? A combination of digital marketing, traditional advertising, and good old word-of-mouth.
Marketing online is essential for making sure that companies will be able to find success in pretty much any type of market. But the prospect of online marketing is far from automatic.