Guest Column Before You Chase AI Leads, Fix Your Google Business Profile Chasing AI leads could cost your HVAC business real customers Chris Lollini March 18, 2026 Despite the hype around AI search, Google Business Profiles still drive 67% of total contractor revenue Read More
Guest Column The Trust-First HVAC Sales Strategy Jeff Jones March 15, 2026 If 92% of the public doesn’t trust salespeople, how do you still win the sale?Read More
Guest Column From $700K to $7 Million: How Roy White Built a Servant-Led HVAC Company That Scales Without Breaking Culture Humility, personal growth, and people-first leadership became the real growth engine at Fixed Right and Guaranteed Roy White Chris Lollini March 14, 2026 Roy White’s leadership approach helped guide Fixed Right and Guaranteed from a fragile $700,000 business to $7.3 million in revenue.Read More
Guest Column How to Turn One Service Call Into Two Revenue Streams The fastest growth often comes from expanding what you can solve once you’re already in the home Jay Mahaffey Chris Lollini March 8, 2026 “More leads” isn’t always the real bottleneck. Read More
Guest Column The Most Undervalued Role in HVAC: Why Dispatchers Are the Ones Who Actually Keep the Company Running KC Poitras March 7, 2026 The person who controls the schedule often controls the success of the business.Read More
Guest Column What HVAC Owners Get Wrong About Employee Feedback Feedback isn’t about giving up authority; it’s about leading better Julian Scadden March 5, 2026 HVAC leaders can use these three steps to turn feedback into better decisions. Read More
Guest Column How Contractors Can Stop Losing Orders to Texts, Sticky Notes, and Guesswork A field-tested communication path that standardizes requests, confirmations, changes, and proof-of-delivery so contractors stop losing time and margin Jack Carrere March 5, 2026 Tiny, everyday errors like missed texts or unconfirmed orders can lead to massive losses. Learn how to optimize your operations to keep those hard-earned profits. Read More
Guest Column When Heating Systems Fail Midwinter, Everyone Notices 4 midwinter moves HVAC technicians can take to prevent heating emergencies Jeff Audette March 1, 2026 An HVAC system failure during peak heating season can lead to lost revenue for businesses. Read More
When Distributors Underperform, Contractors Move On More than 70% of HVAC contractors said underperformance prompts them to buy from competitors Zachary Perge February 28, 2026 Trust, communication, and shared planning are the keys to good distributor-contractor relationships. Those relationships have been tested lately. Read More
Guest Column Profit Lives in the Margins: A Smarter Seasonal Marketing Blueprint for HVAC Contractors Tracy Paul February 26, 2026 The first 18 months of a customer relationship generate most of its lifetime value. Read More