Tracy Paul
Tracy Paul is the Founder and Principal of Cornerstone Advertising, a marketing agency dedicated exclusively to helping residential home services contractors grow through disciplined strategy and accountable marketing. With more than 30 years of experience, Tracy has partnered with HVAC, plumbing, electrical, and roofing companies across the country to build strong brands, improve marketing efficiency, and drive sustainable growth.
A respected industry speaker and advisor, Tracy regularly presents for organizations such as Service Nation and ACCA. Known for his direct, data-driven approach, he helps contractors set realistic expectations, allocate marketing dollars more effectively, and make decisions that support long-term success.
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