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Home » digital marketing

Articles Tagged with ''digital marketing''

Phones.

Phone Numbers Lose Their Value in the Digital Age

Useful for consumers to connect, but less so for marketing
Ted Craig
Ted Craig
December 13, 2021
These days, most numbers are programmed into people’s phones. So how much should contractors invest in their phone numbers?
Read More
Television Marketing

Your Sales Techniques Are Easily Ignored

Justin Jacobs - The ACHR News
Justin Jacobs
December 8, 2021
All humans are in a constant state of selling — here’s how to differentiate enough to get your ads noticed and draw a reaction.
Read More
Ben Landers, CEO of Blue Corona.

Facebook Ads Become Somewhat Less Effective with Apple’s Privacy Changes

Shift gives HVAC contractors an idea of what lies ahead for digital marketing
Ted Craig
Ted Craig
December 1, 2021
A difference of approaches on user policy between Apple and Facebook is having an impact on the value of advertising dollars for HVAC contractors.
Read More
Leodoro-Headshot

Characteristics of Highly Effective HVAC Websites

November 10, 2021
Let’s talk about what some of the leading HVAC websites have in common and why these characteristics are important.
Read More
Social media.

Should You Hire an HVAC Marketing Company?

A marketing partner can save a contractor time and money
Merritt-ACHR-NEWS
Will Merritt
October 24, 2021
The right marketing company can become a true business partner that is interested in your company succeeding.
Read More
Alicia Johnston

How to Form a Results-Getting Relationship with a Marketing Agency

Ask good questions to get the most out of your relationship with your agency
Alicia Johnston
Alicia Johnston
September 10, 2021
What will make or break a potential agency relationship is the questions that you ask and whether you can follow along with their proposed plan or strategy.
Read More
Digital Advertisemtent.

It’s Time for HVAC Contractors to Upgrade Their Expectations of Digital Advertising

Get the most value out of digital marketing efforts by asking the right questions
June 27, 2021
Companies should raise the expectations they have with any agency who provides digital advertising services.
Read More
Yelp and HVAC Contractors.

Yelp Improves Features to Attract HVAC Contractors

Site helps target consumers, create calls to action
Ted Craig
Ted Craig
June 10, 2021
Yelp is trying to make the adjustments it needs to stay relevant and benefit home service providers, including HVAC contractors.
Read More
The ACHR NEWS Podcast

Internet Marketing for the HVAC Contractor

Marketing CEO shares tips for contractors handling their web presence
April 6, 2021
As HVAC contractors try to navigate the digital marketing world, Blue Corona CEO Ben Landers provides some advice.
Read More
Technicians at The Comfort Authority.

Using Handwritten Sheets as a Marketing Strategy

Old-school receipts can cut through the digital clutter
Maria Taylor
Maria Taylor
March 21, 2021
One contractor is using handwritten receipts as a deliberate marketing technique.
Read More
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