If it seems like the internet is changing every six months and throwing your online marketing efforts into flux, you’re not imagining things. Between rapid changes in homeowner behavior, the proliferation of new mobile devices, and Google’s always changing algorithms, it’s difficult for HVACR marketing teams to keep up.
What better way to attract potential customers for a business than to rank at the top of Google, Bing, and Yahoo for its products and services. Ranking organically in search engines is the ultimate form of inbound lead generation. Can you imagine how much new business could be generated if your business ranked on the top of Google for “air conditioning” or “heating?”