Articles Tagged with ''digital marketing''

With online reviews, and online presence in general, becoming one of the most important factors for potential new customers, HVAC contractors need to give more focus to how they are seen on different online platforms.

Akin to the rise of television and the internet, Artificial Intelligence is set to usher in a new era of marketing and customer engagement.

Getting customers to notice an HVAC online requires strategy and analysis, but any efforts now will pay dividends later.

AI, especially its use in information gathering, needs to be harnessed by HVAC contractors if they want to be noticed when customers are searching for services online.

Discover how HVAC companies can overcome digital marketing obstacles, including Google's SGE and LSA changes, by leveraging traditional marketing tools like service history stickers and refrigerator magnets for brand recognition and lead generation.

Research time and time again has shown the benefits of advertising in a trade magazine, especially with a brand contractors and manufacturers trust.

A recent survey found that online reviews are extremely important to homeowners, yet only 61% of HVAC contractors actually advertise them on their websites.

How do contractors request, promote, and handle online reviews? Nexstar Network coach Alicia Johnston provides tips for how HVAC contractors should navigate this part of the business.

Now that it’s 2024, contractors have to better focus on social media by resolving to increase engagement, share content, and grow their followers.

While more than 90% of homeowners say online reviews are important, only 61% of HVAC contractors say they post reviews on their websites. Experts talk about how to close that gap.