Matt Michel

Matt Michel is a serial entrepreneur and founder of Service Nation and other contractor organizations. He is a recipient of the ACHR NEWS’ Legends of HVAC Award and was named by the NEWS as “one of the top five business advisors in the HVACR industry.” Contact him at (214) 995-8889.

8 Good Reasons Why Manufacturers Advertise in the Trade Press

Matt Michel

February 25, 2024

Research time and time again has shown the benefits of advertising in a trade magazine, especially with a brand contractors and manufacturers trust.

2024 is Likely to be Even More Challenging for HVAC Contractors

Get Ready For a Bumpy Ride

Matt Michel

January 6, 2024

With rising equipment prices, a presidential election, the impact of private equity, the supply chain, inflation in general, and more, 2024 brings many challenges.

13 Ways to Profit From the Offseason

Instead of scarcity, the fall should be a time of opportunity

Matt Michel

October 14, 2023

Autumn, leading into year-end, is the prime time to consider adding or switching equipment brands.

Why Was It So Hot This Summer?

The next few years will be good ones for the air conditioning industry

Matt Michel

September 9, 2023

While the industry will wrestle through new refrigerants and the higher prices that result, the hotter weather of the next few years will stimulate demand despite equipment affordability issues.

Three Tools for Territory Managers

Because of the emphasis on products and programs, training on how to manage a territory is often given short shrift

Matt Michel

August 8, 2023

Some of the most important and underappreciated people in the industry are the manufacturer territory managers.

Could ChatGPT Do Your Marketing?

There is a role for AI like ChatGPT, but marketing is not it

Matt Michel

June 27, 2023

ChatGPT is an amazing piece of software. Yet almost anything you get from it must be fact-checked.

Nine Steps to Overcoming an HVAC Contracting Slump

Nine Steps to Overcoming an HVAC Contracting Sales Slump

Matt Michel

May 25, 2023

Until you accept personal responsibility for your sales performance, the slump will continue.

HVAC Contractors Should Stay Wary of Stings

It’s springtime, which means sting time

Matt Michel

March 4, 2023

While HVAC, like any profession, is not corruption free, it is neither corruption riddled. A sting of one contractor damages all contractors.

Seven Things the HVAC Industry Should Expect in 2023

Matt Michel

January 3, 2023

If the past few years have taught us anything, it is that we should expect the unexpected. Nevertheless, here are seven things you can expect from the HVAC industry in the new year.

Overpowering the Electrical Grid Might Lead To Blackouts

Wake Up or Black Out!

Matt Michel

September 11, 2022

Lately, the green movement appears to have hugged one tree too many. Suddenly, we are putting people at risk today to avoid a hypothetical risk a century from now.

On Demand As AI workloads and high-density computing push traditional cooling methods to their limits, the data center industry is accelerating the adoption of next-generation HVAC technologies.

In this webinar, we'll walk you through exactly what to get in place before you add AI to your business. You'll leave with a clear picture of where you stand today and a practical action plan to set yourself up for real results.

Matt Michel

ARTICLES

8 Good Reasons Why Manufacturers Advertise in the Trade Press

2024 is Likely to be Even More Challenging for HVAC Contractors

13 Ways to Profit From the Offseason

Why Was It So Hot This Summer?

Three Tools for Territory Managers

Could ChatGPT Do Your Marketing?

Nine Steps to Overcoming an HVAC Contracting Sales Slump

HVAC Contractors Should Stay Wary of Stings

Seven Things the HVAC Industry Should Expect in 2023

Overpowering the Electrical Grid Might Lead To Blackouts

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