Citations: It’s The Vitamin C Boost for Google Maps Michelle LaFrance January 7, 2022 No Comments Just like vitamin supplementation protects and boosts your health, citations protect and boost your rankings on Google Maps.Read More
Backlinks: The Vitamin B Boost for Your Website Michelle LaFrance December 24, 2021 No Comments Just like good nutrition is tied to good health, getting good backlinks to your website is key to healthy rankings.Read More
Phone Numbers Lose Their Value in the Digital Age Useful for consumers to connect, but less so for marketing Ted Craig December 13, 2021 No Comments These days, most numbers are programmed into people’s phones. So how much should contractors invest in their phone numbers?Read More
Your Sales Techniques Are Easily Ignored Justin Jacobs December 8, 2021 No Comments All humans are in a constant state of selling — here’s how to differentiate enough to get your ads noticed and draw a reaction.Read More
Facebook Ads Become Somewhat Less Effective with Apple’s Privacy Changes Shift gives HVAC contractors an idea of what lies ahead for digital marketing Ted Craig December 1, 2021 No Comments A difference of approaches on user policy between Apple and Facebook is having an impact on the value of advertising dollars for HVAC contractors.Read More
Characteristics of Highly Effective HVAC Websites November 10, 2021 No Comments Let’s talk about what some of the leading HVAC websites have in common and why these characteristics are important.Read More
Should You Hire an HVAC Marketing Company? A marketing partner can save a contractor time and money Will Merritt October 24, 2021 No Comments The right marketing company can become a true business partner that is interested in your company succeeding.Read More
How to Form a Results-Getting Relationship with a Marketing Agency Ask good questions to get the most out of your relationship with your agency Alicia Johnston September 10, 2021 No Comments What will make or break a potential agency relationship is the questions that you ask and whether you can follow along with their proposed plan or strategy.Read More
It’s Time for HVAC Contractors to Upgrade Their Expectations of Digital Advertising Get the most value out of digital marketing efforts by asking the right questions June 27, 2021 No Comments Companies should raise the expectations they have with any agency who provides digital advertising services.Read More
Yelp Improves Features to Attract HVAC Contractors Site helps target consumers, create calls to action Ted Craig June 10, 2021 No Comments Yelp is trying to make the adjustments it needs to stay relevant and benefit home service providers, including HVAC contractors.Read More