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It’s time to get serious about understanding your customers on a behavioral rather than transactional level. The big retailers are armed with algorithms that enable them to predict our purchase patterns, lifestyle interests, habits, and financial positions. Small businesses don’t. But that shouldn’t stop us.

It’s high time for small business owners to begin seriously holding themselves accountable for a new type of measurement: How much do you really know about your customers’ behaviors and buying patterns? If you omitted “lead source” and “ticket price” from your answer what would be left? Odds are not that much.

For years, the main way small businesses obtained financing would be to go through a bank. But now? Ever since the recession, banks are now more cautious than ever about lending to small businesses. An option is alternative financing.

It happened again just last week. I was at a social event in my Colorado Springs home town, meeting new people and the topic of legalized marijuana came up quickly. 

While September can be slightly cooler, it’s often when a/c systems stop working. The relentless heat of July and August takes a toll on a/c equipment new and old. But consumers can hack their a/c bills to save money throughout September and into the cold months ahead.

I have seen how a marketing agency can lead companies to success and help increase sales year after year. Here are a few tips on how your company can benefit from utilizing an experienced full-service marketing agency.

I’ve heard from a number of HVAC professionals that they would love to understand how to navigate AdWords and make pay per click (PPC) a valuable marketing option for them, so this is the last article in a three-part series where I break it down for you and show you how to do that.

Hydrochlorofluorcarbons, or HFCs, have enabled an 83 percent reduction in U.S. direct greenhouse gas emissions since 1990 as a substitute for ozone depleting substances that were also very potent contributors to climate change.

Maybe we’re just now starting to recognize duct cleaning companies on the road, at networking events, and even at our customer’s homes. Partnering with the right duct cleaning company can lead to a new avenue of financial growth and brand recognition.

I’ve heard from a number of HVAC professionals that they would love to understand how to navigate AdWords and make pay per click (PPC) a valuable marketing option for them, so this is the second article in a three-part series where I break it down for you and show you how to do that.