Essentially, I noted that changing demographics, new technologies, and evolving regulations may result in wider acceptance of self-contained refrigeration units that utilize propane. Several readers took issue with this, noting that central rack refrigeration systems — which are traditionally used in supermarkets around the U.S. — are not going anywhere and that propane units have too many drawbacks to ever seriously be considered for large-scale use.

Consequently, it all boils down to marketing. People make purchases based on emotions. Tapping into those can be a successful marketing tactic even for an HVAC contractor.

Marketing can be as simple or as complex as you want it to be, and even the busiest professionals can use these six easy tips to boost their business.

Like any worthwhile activity, this should start with a plan. I recommend creating a monthly schedule of who you will ride along with and when. Be realistic about the time you can commit and stick to it.

When we hear the word wealth, we tend to think only of monetary value. Additionally, however, I’d like to explore two additional forms of wealth: informational and influential wealth.