A friend of mine runs the mechanical systems group at a data center. It’s a decent job and he likes it most of the time. But, like many people, he sometimes wonders if there might be a little greener grass or new horizons to be found elsewhere. So when a local school district let it be known they were looking for an experienced HVAC guy to take care of the systems at their brand-new combined high school/middle school, he looked into it. And the interview experience was eye-opening.
What a difference a year makes. Actually, things have not changed at all. When the Air-Conditioning, Heating & Refrigeration Institute (AHRI) met for their annual meeting last year it was just a few weeks after Donald Trump had won the presidential election. Combine that with a Republican-led House and Senate, and the attendees at the meeting were excited about the upcoming political climate.
Have you considered joining the creative side of the YouTube equation rather than just being a passive visitor? How-to videos are among the most popular offerings you will find on YouTube as people constantly look to solve their problems by seeing if someone else has already shared their experiences with a YouTube video.
Can someone please explain to me why professionals, of all vocations, assume their customers are well-versed in their fields? Did I go to medical school? No. So, why would I be familiar with fourteen-word term? Am I a repairman? Definitely not. So, tell me why a lengthy and technical solution will make sense to me.
When it comes time to replace an HVAC system, I understand that most people just want a simple answer. For one thing, a new furnace and air conditioner is a big investment. In addition, it’s not something people buy often, so not many people are familiar with the product s or the process.
Not all millennials fit the cookie-cutter mold that they’ve been lumped into. Instead, find new ways to challenge the younger generation that helps them succeed, and, in doing so, your company will succeed as well.
In this issue of The NEWS, we examine how HVAC contractors can enter the smart home market along with strategies for success. We also discuss the recent Midterm elections and what they mean for the HVAC industry.