Hello! My name is Sonia Khaleel.

A friend of mine runs the mechanical systems group at a data center. It’s a decent job and he likes it most of the time. But, like many people, he sometimes wonders if there might be a little greener grass or new horizons to be found elsewhere. So when a local school district let it be known they were looking for an experienced HVAC guy to take care of the systems at their brand-new combined high school/middle school, he looked into it. And the interview experience was eye-opening.

Industry professionals have been placing their focus on recruiting new people to the trades – as they should. But, let’s not forget about the other half of the equation – keeping your current talent.

What a difference a year makes. Actually, things have not changed at all. When the Air-Conditioning, Heating & Refrigeration Institute (AHRI) met for their annual meeting last year it was just a few weeks after Donald Trump had won the presidential election. Combine that with a Republican-led House and Senate, and the attendees at the meeting were excited about the upcoming political climate.

Have you considered joining the creative side of the YouTube equation rather than just being a passive visitor? How-to videos are among the most popular offerings you will find on YouTube as people constantly look to solve their problems by seeing if someone else has already shared their experiences with a YouTube video.

Can someone please explain to me why professionals, of all vocations, assume their customers are well-versed in their fields? Did I go to medical school? No. So, why would I be familiar with fourteen-word term? Am I a repairman? Definitely not. So, tell me why a lengthy and technical solution will make sense to me.

When it comes time to replace an HVAC system, I understand that most people just want a simple answer. For one thing, a new furnace and air conditioner is a big investment. In addition, it’s not something people buy often, so not many people are familiar with the product s or the process.

A report by TechSci estimated that the market would reach or possibly exceed $44 billion annually by 2022.

Not all millennials fit the cookie-cutter mold that they’ve been lumped into. Instead, find new ways to challenge the younger generation that helps them succeed, and, in doing so, your company will succeed as well.

It’s important to prepare for role changes and always be willing to seize opportunities when they present themselves.