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    <title>ACHR News</title>
    <description>Air Conditioning, Heating and Refrigeration News is the weekly news magazine of the HVAC and refrigeration contractor</description>
    <link>https://www.achrnews.com/rss/articles</link>
    <item>
      <title>Job Interview at School a Learning Experience</title>
      <description>A friend of mine runs the mechanical systems group at a data center. It’s a decent job and he likes it most of the time. But, like many people, he sometimes wonders if there might be a little greener grass or new horizons to be found elsewhere. So when a local school district let it be known they were looking for an experienced HVAC guy to take care of the systems at their brand-new combined high school/middle school, he looked into it. And the interview experience was eye-opening.</description>
      <content:encoded>
        <![CDATA[A friend of mine runs the mechanical systems group at a data center. It’s a decent job and he likes it most of the time. But, like many people, he sometimes wonders if there might be a little greener grass or new horizons to be found elsewhere. So when a local school district let it be known they were looking for an experienced HVAC guy to take care of the systems at their brand-new combined high school/middle school, he looked into it. And the interview experience was eye-opening.]]>
      </content:encoded>
      <pubDate>Wed, 13 Dec 2017 10:00:00 -0500</pubDate>
      <link>https://www.achrnews.com/blogs/14-editor-s-blog/post/136157-job-interview-at-school-a-learning-experience</link>
      <guid>http://www.achrnews.com/blogs/14/post/136157</guid>
    </item>
    <item>
      <title>Don’t Lose Your Top Talent to Competitors</title>
      <description>Industry professionals have been placing their focus on recruiting new people to the trades – as they should. But, let’s not forget about the other half of the equation – keeping your current talent.</description>
      <content:encoded>
        <![CDATA[Industry professionals have been placing their focus on recruiting new people to the trades – as they should. But, let’s not forget about the other half of the equation – keeping your current talent.]]>
      </content:encoded>
      <pubDate>Wed, 06 Dec 2017 10:07:00 -0500</pubDate>
      <link>https://www.achrnews.com/blogs/14-editor-s-blog/post/136121-dont-lose-your-top-talent-to-competitors</link>
      <guid>http://www.achrnews.com/blogs/14/post/136121</guid>
    </item>
    <item>
      <title>AHRI Members Still Hopeful on the Legislative Front</title>
      <description>What a difference a year makes. Actually, things have not changed at all. When the Air-Conditioning, Heating &amp; Refrigeration Institute (AHRI) met for their annual meeting last year it was just a few weeks after Donald Trump had won the presidential election. Combine that with a Republican-led House and Senate, and the attendees at the meeting were excited about the upcoming political climate.</description>
      <content:encoded>
        <![CDATA[What a difference a year makes. Actually, things have not changed at all. When the Air-Conditioning, Heating & Refrigeration Institute (AHRI) met for their annual meeting last year it was just a few weeks after Donald Trump had won the presidential election. Combine that with a Republican-led House and Senate, and the attendees at the meeting were excited about the upcoming political climate.]]>
      </content:encoded>
      <pubDate>Tue, 28 Nov 2017 14:00:00 -0500</pubDate>
      <link>https://www.achrnews.com/blogs/14-editor-s-blog/post/136079-ahri-members-still-hopeful-on-the-legislative-front</link>
      <guid>http://www.achrnews.com/blogs/14/post/136079</guid>
    </item>
    <item>
      <title>Make YouTube about You</title>
      <description>Have you considered joining the creative side of the YouTube equation rather than just being a passive visitor? How-to videos are among the most popular offerings you will find on YouTube as people constantly look to solve their problems by seeing if someone else has already shared their experiences with a YouTube video.</description>
      <content:encoded>
        <![CDATA[Have you considered joining the creative side of the YouTube equation rather than just being a passive visitor? How-to videos are among the most popular offerings you will find on YouTube as people constantly look to solve their problems by seeing if someone else has already shared their experiences with a YouTube video.]]>
      </content:encoded>
      <pubDate>Mon, 20 Nov 2017 00:00:00 -0500</pubDate>
      <link>https://www.achrnews.com/blogs/14-editor-s-blog/post/136044-make-youtube-about-you</link>
      <guid>http://www.achrnews.com/blogs/14/post/136044</guid>
    </item>
    <item>
      <title>Breaking it Down for Clarity</title>
      <description>Can someone please explain to me why professionals, of all vocations, assume their customers are well-versed in their fields? Did I go to medical school? No. So, why would I be familiar with fourteen-word term? Am I a repairman? Definitely not. So, tell me why a lengthy and technical solution will make sense to me.</description>
      <content:encoded>
        <![CDATA[Can someone please explain to me why professionals, of all vocations, assume their customers are well-versed in their fields? Did I go to medical school? No. So, why would I be familiar with fourteen-word term? Am I a repairman? Definitely not. So, tell me why a lengthy and technical solution will make sense to me.]]>
      </content:encoded>
      <pubDate>Mon, 13 Nov 2017 14:25:00 -0500</pubDate>
      <link>https://www.achrnews.com/blogs/14-editor-s-blog/post/135994-Breaking-it-Down-for-Clarity</link>
      <guid>http://www.achrnews.com/blogs/14/post/135994</guid>
    </item>
    <item>
      <title>The Dreaded Question</title>
      <description>When it comes time to replace an HVAC system, I understand that most people just want a simple answer. For one thing, a new furnace and air conditioner is a big investment. In addition, it’s not something people buy often, so not many people are familiar with the product s or the process.</description>
      <content:encoded>
        <![CDATA[When it comes time to replace an HVAC system, I understand that most people just want a simple answer. For one thing, a new furnace and air conditioner is a big investment. In addition, it’s not something people buy often, so not many people are familiar with the product s or the process.]]>
      </content:encoded>
      <pubDate>Fri, 10 Nov 2017 12:55:00 -0500</pubDate>
      <link>https://www.achrnews.com/blogs/14-editor-s-blog/post/135918-the-dreaded-question</link>
      <guid>http://www.achrnews.com/blogs/14/post/135918</guid>
    </item>
    <item>
      <title>Carpe Diem: Today is the Greatest Day You've Ever Known</title>
      <description>A report by TechSci estimated that the market would reach or possibly exceed $44 billion annually by 2022.</description>
      <content:encoded>
        <![CDATA[A report by TechSci estimated that the market would reach or possibly exceed $44 billion annually by 2022.]]>
      </content:encoded>
      <pubDate>Mon, 23 Oct 2017 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/blogs/14-editor-s-blog/post/135882-carpe-diem-today-is-the-greatest-day-youve-ever-known</link>
      <guid>http://www.achrnews.com/blogs/14/post/135882</guid>
    </item>
    <item>
      <title>Meddling with Millennials</title>
      <description>Not all millennials fit the cookie-cutter mold that they’ve been lumped into. Instead, find new ways to challenge the younger generation that helps them succeed, and, in doing so, your company will succeed as well.</description>
      <content:encoded>
        <![CDATA[Not all millennials fit the cookie-cutter mold that they’ve been lumped into. Instead, find new ways to challenge the younger generation that helps them succeed, and, in doing so, your company will succeed as well.  ]]>
      </content:encoded>
      <pubDate>Mon, 16 Oct 2017 06:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/blogs/14-editor-s-blog/post/135846-meddling-with-millennials</link>
      <guid>http://www.achrnews.com/blogs/14/post/135846</guid>
    </item>
    <item>
      <title>Be Ready to Make a Change When the Time is Right</title>
      <description>It’s important to prepare for role changes and always be willing to seize opportunities when they present themselves.</description>
      <content:encoded>
        <![CDATA[It’s important to prepare for role changes and always be willing to seize opportunities when they present themselves.]]>
      </content:encoded>
      <pubDate>Fri, 06 Oct 2017 00:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/blogs/14-editor-s-blog/post/135815-be-ready-to-make-a-change-when-the-time-is-right</link>
      <guid>http://www.achrnews.com/blogs/14/post/135815</guid>
    </item>
    <item>
      <title>The Most Complex Philosophies All Originated as Simple Ideas</title>
      <description>The equipment you install, maintain, and repair is all a product of someone’s thoughts and artistic vision.</description>
      <content:encoded>
        <![CDATA[The equipment you install, maintain, and repair is all a product of someone’s thoughts and artistic vision.]]>
      </content:encoded>
      <pubDate>Mon, 25 Sep 2017 00:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/blogs/14-editor-s-blog/post/135746-the-most-complex-philosophies-all-originated-as-simple-ideas</link>
      <guid>http://www.achrnews.com/blogs/14/post/135746</guid>
    </item>
    <item>
      <title>Alexa: Tell My HVACR Techs They Need to Sell Technology</title>
      <description>There's money to be made on technology. It's only a matter of if you're ready to make it or not.</description>
      <content:encoded>
        <![CDATA[There's money to be made on technology. It's only a matter of if you're ready to make it or not.]]>
      </content:encoded>
      <pubDate>Mon, 04 Sep 2017 00:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/blogs/14-editor-s-blog/post/135700-alexa-tell-my-hvacr-techs-they-need-to-sell-technology</link>
      <guid>http://www.achrnews.com/blogs/14/post/135700</guid>
    </item>
    <item>
      <title>Houston: America, We Have a Problem</title>
      <description>HVACR contractors prepare to provide their services to those residing in and around Houston.</description>
      <content:encoded>
        <![CDATA[HVACR contractors prepare to provide their services to those residing in and around Houston.]]>
      </content:encoded>
      <pubDate>Mon, 28 Aug 2017 00:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/blogs/14-editor-s-blog/post/135622-houston-america-we-have-a-problem</link>
      <guid>http://www.achrnews.com/blogs/14/post/135622</guid>
    </item>
    <item>
      <title>Have You Considered Google Alerts?</title>
      <description>Effectively track your company's online identity.</description>
      <content:encoded>
        <![CDATA[Effectively track your company's online identity.]]>
      </content:encoded>
      <pubDate>Mon, 21 Aug 2017 00:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/blogs/14-editor-s-blog/post/135602-have-you-considered-google-alerts</link>
      <guid>http://www.achrnews.com/blogs/14/post/135602</guid>
    </item>
    <item>
      <title>Hit the Bull's Eye with Your Marketing</title>
      <description>One HVAC company dresses all in Pink. What makes your company unique?</description>
      <content:encoded>
        <![CDATA[One HVAC company dresses all in Pink. What makes your company unique?]]>
      </content:encoded>
      <pubDate>Mon, 14 Aug 2017 00:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/blogs/14-editor-s-blog/post/135528-hit-the-bulls-eye-with-your-marketing</link>
      <guid>http://www.achrnews.com/blogs/14/post/135528</guid>
    </item>
    <item>
      <title>Laugh, Think, and Cry -- All in a Day's Work</title>
      <description>Does the 'C' in HVAC stand for cry? Well, it does for me.</description>
      <content:encoded>
        <![CDATA[Does the 'C' in HVAC stand for cry? Well, it does for me.]]>
      </content:encoded>
      <pubDate>Mon, 07 Aug 2017 00:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/blogs/14-editor-s-blog/post/135530-laugh-think-and-cry----all-in-a-days-work</link>
      <guid>http://www.achrnews.com/blogs/14/post/135530</guid>
    </item>
    <item>
      <title>Don't Be Haunted By Your Professional Mistakes</title>
      <description>Taking shortcuts almost always results in a dead end.</description>
      <content:encoded>
        <![CDATA[Taking shortcuts almost always results in a dead end.]]>
      </content:encoded>
      <pubDate>Fri, 14 Jul 2017 00:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/blogs/14-editor-s-blog/post/135529-dont-be-haunted-by-your-professional-mistakes</link>
      <guid>http://www.achrnews.com/blogs/14/post/135529</guid>
    </item>
    <item>
      <title>Enterprising Contractors Are Always Thinking of the Future</title>
      <description>Industry events offer a chance to expand your long-term horizons.</description>
      <content:encoded>
        <![CDATA[Industry events offer a chance to expand your long-term horizons.]]>
      </content:encoded>
      <pubDate>Mon, 10 Jul 2017 00:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/blogs/14-editor-s-blog/post/135342-enterprising-contractors-are-always-thinking-of-the-future</link>
      <guid>http://www.achrnews.com/blogs/14/post/135342</guid>
    </item>
    <item>
      <title>You Always Represent Your Brand</title>
      <description>Whether you like it or not, you're a walking billboard for your company, 24/7.</description>
      <content:encoded>
        <![CDATA[Whether you like it or not, you're a walking billboard for your company, 24/7.]]>
      </content:encoded>
      <pubDate>Mon, 03 Jul 2017 00:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/blogs/14-editor-s-blog/post/135341-you-always-represent-your-brand</link>
      <guid>http://www.achrnews.com/blogs/14/post/135341</guid>
    </item>
    <item>
      <title>HVAC is a True Life-changer</title>
      <description></description>
      <content:encoded>
        <![CDATA[]]>
      </content:encoded>
      <pubDate>Mon, 26 Jun 2017 09:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/blogs/14-editor-s-blog/post/135258-hvac-is-a-true-life-changer</link>
      <guid>http://www.achrnews.com/blogs/14/post/135258</guid>
    </item>
    <item>
      <title>Up In The Air</title>
      <description>During the AHR/ASHRAE week in Las Vegas, Danfoss' Mark Menzer offered a few thoughts on what recent politics may mean for the industry.</description>
      <content:encoded>
        <![CDATA[<p>During the AHR/ASHRAE week in Las Vegas, Danfoss&#39; Mark Menzer&nbsp;offered a few thoughts on what recent politics may mean for the industry.</p>]]>
      </content:encoded>
      <pubDate>Fri, 10 Mar 2017 00:00:00 -0500</pubDate>
      <link>https://www.achrnews.com/blogs/14-editor-s-blog/post/158890-up-in-the-air</link>
      <guid>http://www.achrnews.com/blogs/14/post/158890</guid>
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    <item>
      <title>Welcome to the First Chapter in My New Book of Life</title>
      <description>My name is Amy Al-Katib, and I am proud to announce that I am in my first week as the Web Editor for The NEWS!</description>
      <content:encoded>
        <![CDATA[<p>My name is Amy Al-Katib, and I am proud to announce that I am in my first week as the Web Editor for <em>The NEWS</em>!</p>]]>
      </content:encoded>
      <pubDate>Thu, 01 Dec 2016 03:23:00 -0500</pubDate>
      <link>https://www.achrnews.com/blogs/14-editor-s-blog/post/133919-welcome-to-the-first-chapter-in-my-new-book-of-life</link>
      <guid>http://www.achrnews.com/blogs/14/post/133919</guid>
    </item>
    <item>
      <title>Is Your Company the Best HVAC Contractor in the Nation?</title>
      <description>Put your boss on a pedestal by nominating him or her in The NEWS' "Best Contractor to Work For" contest.</description>
      <content:encoded>
        <![CDATA[Put your boss on a pedestal by nominating him or her in The NEWS' "Best Contractor to Work For" contest.]]>
      </content:encoded>
      <pubDate>Fri, 28 Oct 2016 00:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/blogs/14-editor-s-blog/post/133721-is-your-company-the-best-hvac-contractor-in-the-nation</link>
      <guid>http://www.achrnews.com/blogs/14/post/133721</guid>
    </item>
    <item>
      <title>Comfortable Workers Are More Productive</title>
      <description>A properly set thermostat can save your business as many as 15 work days a year.</description>
      <content:encoded>
        <![CDATA[A properly set thermostat can save your business as many as 15 work days a year. ]]>
      </content:encoded>
      <pubDate>Fri, 14 Oct 2016 00:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/blogs/14-editor-s-blog/post/133723-comfortable-workers-are-more-productive</link>
      <guid>http://www.achrnews.com/blogs/14/post/133723</guid>
    </item>
    <item>
      <title>October is National Energy Awareness Month</title>
      <description>National Energy Awareness Month should motivate us all to take a look at how we can reduce our personal and professional energy usage.</description>
      <content:encoded>
        <![CDATA[National Energy Awareness Month should motivate us all to take a look at how we can reduce our personal and professional energy usage. ]]>
      </content:encoded>
      <pubDate>Fri, 07 Oct 2016 00:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/blogs/14-editor-s-blog/post/133722-october-is-national-energy-awareness-month</link>
      <guid>http://www.achrnews.com/blogs/14/post/133722</guid>
    </item>
    <item>
      <title>IAQ Sales Show You're Not Allergic to Money</title>
      <description>Who needs Kleenex when you have a truck full of permanent IAQ solutions?</description>
      <content:encoded>
        <![CDATA[Who needs Kleenex when you have a truck full of permanent IAQ solutions?]]>
      </content:encoded>
      <pubDate>Fri, 22 Jul 2016 00:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/blogs/14-editor-s-blog/post/133092-iaq-sales-show-youre-not-allergic-to-money</link>
      <guid>http://www.achrnews.com/blogs/14/post/133092</guid>
    </item>
    <item>
      <title>Call Me, Maybe?</title>
      <description>Call when you're supposed to, or I'll find someone who will.</description>
      <content:encoded>
        <![CDATA[Call when you're supposed to, or I'll find someone who will.]]>
      </content:encoded>
      <pubDate>Fri, 15 Jul 2016 00:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/blogs/14-editor-s-blog/post/133091-call-me-maybe</link>
      <guid>http://www.achrnews.com/blogs/14/post/133091</guid>
    </item>
    <item>
      <title>Rock the Vote</title>
      <description>November will be here before you know it.</description>
      <content:encoded>
        <![CDATA[November will be here before you know it. ]]>
      </content:encoded>
      <pubDate>Fri, 17 Jun 2016 00:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/blogs/14-editor-s-blog/post/132779-rock-the-vote</link>
      <guid>http://www.achrnews.com/blogs/14/post/132779</guid>
    </item>
    <item>
      <title>Is Your Business Embracing Fuel Efficiency?</title>
      <description>A penny saved is a penny earned.</description>
      <content:encoded>
        <![CDATA[A penny saved is a penny earned.]]>
      </content:encoded>
      <pubDate>Fri, 10 Jun 2016 00:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/blogs/14-editor-s-blog/post/132780-is-your-business-embracing-fuel-efficiency</link>
      <guid>http://www.achrnews.com/blogs/14/post/132780</guid>
    </item>
    <item>
      <title>Is Online Education as Potent as Classroom Instruction?</title>
      <description>Evaluating the value of online education.</description>
      <content:encoded>
        <![CDATA[Evaluating the value of online education. ]]>
      </content:encoded>
      <pubDate>Fri, 27 May 2016 00:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/blogs/14-editor-s-blog/post/132606-is-online-education-as-potent-as-classroom-instruction</link>
      <guid>http://www.achrnews.com/blogs/14/post/132606</guid>
    </item>
    <item>
      <title>What Your About Me Page Says About You</title>
      <description>A customer's first impression of your business will likely occur on your company's online 'About Me' page. And you'll never get a second chance to make a first impression.</description>
      <content:encoded>
        <![CDATA[A customer's first impression of your business will likely occur on your company's online 'About Me' page. And you'll never get a second chance to make a first impression. ]]>
      </content:encoded>
      <pubDate>Fri, 13 May 2016 00:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/blogs/14-editor-s-blog/post/132492-what-your-about-me-page-says-about-you</link>
      <guid>http://www.achrnews.com/blogs/14/post/132492</guid>
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