Business Services - Articles - Page 19

Small Contractors Find Ways to Compete With Big Firms

Reputation, Referrals Key to Overcoming Size Factor

Matt Bishop

November 11, 2013

When it comes to operating in a major metropolitan area, how much does size matter?

Marketing Magic: The Common Problem of ‘Thermometer Marketing’

Customer Retention Marketing Helps Contractors Weather the Storm

Adams Hudson

November 11, 2013

Sure, your business is weather-related, but if it’s weather-dependent, then you have a significant marketing problem.

ACCA Examines Performance Contracting

Meetings Focus on Comprehensive Contracting Energy Solutions

Kyle Gargaro

November 11, 2013

Home- and building-performance contracting is gaining momentum, as illustrated by the recent ACCA Building Performance Forum sponsored by The NEWS. The second annual event saw a 19 percent increase in contractor attendance.

Nov. 7, 2013: Free eBook Provides Contractor Success Tips

Book Describes How Contractors Can Better Develop Their Business and Improve Performance

November 7, 2013

Steps that contractors of all types can take to improve their financial performance are described in a free eBook, Contractor Success Tips by Paul Sanneman. The book can be downloaded from Sanneman's Dream Business Coaching website.

Understand Your Website’s Visit-to-Lead Conversion

Not Knowing Your Numbers Can Result in Wasted Advertising Dollars

Ben Landers

November 4, 2013

Your website is not a brochure; it’s a sales rep. If you want to grow your business, you need to change the way you think about your website.

Oct. 29, 2013: Mudlick Mail Expands Service to HVAC Businesses Nationwide

Company Offers a Turnkey Suite of Direct Mail Services

October 29, 2013

Direct mail provider Mudlick Mail announced that it is making its marketing campaigns available to HVAC businesses nationwide. After serving a small segment of the market for several years, the company is launching a campaign to market its offerings to HVAC professionals across the country.

A Grand Punch in the Mouth

Lessons Learned from the Great Recession and Hurricane Sandy

Dan Holohan

October 28, 2013

As the noted philosopher Mr. Michael “Iron Mike” Tyson once said, “Everyone has a plan, ’til they get punched in the mouth.”

Marketing Magic: The X Factor in Your Marketing

The Importance of Customer Retention Marketing

Adams Hudson

October 21, 2013

If you’ll practice the rare art of “active” customer retention, a lot of good things can happen. This is already known by a small, well-rewarded group of contractors who’ve held a tight lid on this weapon as long as they could.

Metro, Rural Marketing Are the Same, Only Different

Similar HVAC Tasks, Different HVAC Angles

Matt Bishop

October 14, 2013

Whether you’re selling to a smaller rural audience, or canvassing a metro area filled with millions of people, marketing details and strategies can be quite different.

GE Capital Retail Bank: Business-Building Program

October 7, 2013

A business-building program for home improvement, HVAC, outdoor living, and other home specialty industry contractors, business owners, and customers, the Think Outside the Toolbox is designed to enhance the relationships between professionals and customers and drive growth and customer satisfaction.