When threatened by a newcomer in the market and experiencing a moment of vulnerability, we have the choice to resist or compete. To complain about declining business or compete.
Anytime you can reverse the risk for a customer — that is, put it back on yourself — they at least know that they won’t have to be trapped into a bad decision.
Five years ago, the Top 50 HVACR Distributors survey revealed that 96 percent of respondents had achieved increases in their HVACR sales in the latest fiscal year. This year’s survey nearly matched that phenomenal growth, with 95 percent of all respondents reporting increased HVACR sales.